[Remote] Direct Response Marketing Copywriter at Motley Fool

United States

Motley Fool Logo
Not SpecifiedCompensation
N/AExperience Level
N/AJob Type
Not SpecifiedVisa
N/AIndustries

Requirements

  • Curious and passionate about writing
  • Ability to research and write about financial markets and related topics
  • Experience with AI tools for copywriting
  • Data analysis and interpretation skills
  • Ability to work independently and proactively find opportunities for improvement
  • Strong communication and collaboration skills
  • Experience with direct response marketing copywriting
  • Ability to write for multiple channels (email, ads, landing pages, etc.)

Responsibilities

  • Develop Big Ideas for marketing campaigns
  • Work with investment team on strategy and with creative and product teams on implementation
  • Generate fresh concepts and bring them to life with minimal handholding
  • Collaborate with designers and fellow copywriters to provide constructive feedback
  • Test new variations on control creative to improve performance
  • Identify opportunities throughout the funnel and take action to improve conversion and member experience
  • Research individual stocks, macro-economic and country-related themes, and consumer trends
  • Use performance learnings and feedback loops to improve current and future campaigns
  • Contribute to creative needs of multiple channels (video sales letters, emails, display ads, etc.)

Motley Fool

Provides investment advice and financial education

About Motley Fool

The Motley Fool offers financial services focused on helping individual investors make informed decisions about their money. It provides premium subscription services like Stock Advisor and Rule Breakers, which deliver stock recommendations and investment advice to assist clients in building and managing their investment portfolios. The company generates revenue through subscription fees, website advertising, and affiliate partnerships. Unlike many competitors, The Motley Fool emphasizes a long-term investment philosophy and prioritizes financial education, catering to both novice and experienced investors. Its goal is to enhance financial literacy and empower individuals to achieve smarter, happier, and wealthier lives.

Alexandria, VirginiaHeadquarters
1993Year Founded
$54.2MTotal Funding
LATE_VCCompany Stage
Fintech, Financial ServicesIndustries
501-1,000Employees

Risks

Teads acquisition may lead to integration challenges and cultural clashes.
Cannabis facility investment involves regulatory risks and market volatility.
$5 million Bitcoin investment exposes the company to cryptocurrency market volatility.

Differentiation

The Motley Fool offers a unique blend of financial education and investment advice.
It provides premium subscription services like Stock Advisor and Rule Breakers.
The company champions shareholder values and advocates for individual investors.

Upsides

Increased interest in financial literacy boosts demand for The Motley Fool's services.
The rise of retail investors expands the audience for subscription services.
AI integration allows for personalized investment advice and improved user experience.

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