Senior Creative Director

United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Mental Health Care, Health Technology, InsuranceIndustries

Requirements

Candidates should have 8+ years of experience in a creative leadership role, preferably in brand design within a startup environment, and possess a portfolio showcasing impactful and innovative creative work. Strong skills in translating business objectives and brand strategy into resonant creative concepts for diverse audiences are essential. The role requires the ability to prioritize effectively under pressure, maintain high attention to detail amidst shifting timelines, and demonstrate empathy-led leadership with a proven track record of developing creative talent. Expertise in leading multidisciplinary teams, providing mentorship, strategic guidance, and managing external relationships is necessary. A willingness to be hands-on with design and create directional mockups is also required.

Responsibilities

The Senior Creative Director will guide the creative vision and strategy to evolve the brand's look, feel, and voice across all channels, ensuring consistency and resonance in owned, paid, and integrated campaigns. They will champion bold creative approaches to tell Alma's story and connect with target audiences, including therapists, clients, payers, and employers. This role involves providing strategic direction and leadership to a team of designers, copywriters, and creative project managers, fostering creativity and collaboration. The director will oversee the end-to-end creative process, manage external agencies and vendors, and partner with Product Design to maintain brand cohesion. They will also maintain a deep understanding of audiences, market trends, competitors, and the Alma product to inform creative work.

Skills

Brand Strategy

Creative Direction

Team Leadership

Visual Innovation

Storytelling

Concept Development

Creative Execution

Brand Consistency

Copywriting

Design

Alma

Digital platform connecting clients with therapists

About Alma

Alma connects individuals seeking mental health services with a variety of therapists through its digital platform, helloalma.com. The platform primarily serves clients looking for therapy for issues like anxiety, depression, personal growth, and relationship challenges. Alma's approach focuses on making therapy more affordable by partnering with insurance companies, allowing clients to save an average of 77% on therapy costs. This affordability is a key aspect that sets Alma apart from other mental health services. Additionally, Alma supports therapists by offering resources for continuing education and professional development, ensuring they are well-prepared to assist their clients. The company emphasizes the importance of the client-therapist relationship, aiming to match clients with therapists who best meet their individual needs. Alma operates on a membership model, where therapists pay a fee to access the platform's resources and client base.

New York City, New YorkHeadquarters

2018Year Founded

$214.5MTotal Funding

SERIES_DCompany Stage

HealthcareIndustries

1,001-5,000Employees

Benefits

Remote Work Options

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

Wellness Program

Home Office Stipend

Parental Leave

Paid Holidays

Unlimited Paid Time Off

Risks

Increased competition from platforms like Headway and SonderMind could impact Alma's market share.

Rapid expansion to 8,000 providers may challenge service quality and support.

Regulatory changes in telehealth reimbursement policies could affect Alma's business model.

Differentiation

Alma partners with insurance companies to make therapy more affordable for clients.

The platform offers a comprehensive suite of tools for therapists, including scheduling and billing.

Alma emphasizes client-therapist matching to ensure personalized and effective therapy sessions.

Upsides

Alma raised $130 million in Series D funding to expand its platform and services.

The decreasing stigma around mental health is increasing demand for Alma's services.

Alma's integration of AI can enhance client-matching algorithms and service delivery.

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