AllTrails

Digital platform for trail guides and maps

San Francisco, California, United States

About AllTrails

AllTrails is a digital platform that offers detailed trail guides and maps for outdoor activities like hiking, camping, and running. Users can access a vast collection of hand-curated trail maps, reviews, and photos through its mobile app and website, supported by a community of over 20 million contributors. The company operates on a freemium model, providing a free version and a premium subscription, AllTrails Pro, which includes advanced features. AllTrails aims to enhance outdoor experiences for nature lovers while also committing to environmental conservation by donating 1% of its annual sales to related nonprofits.

San Francisco, CaliforniaHeadquarters
2010Year Founded
$221.6MTotal Funding
GROWTH_EQUITY_VCCompany Stage
Consumer Software, Social ImpactIndustries
51-200Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Unlimited Paid Time Off
Flexible Parental Leave
Home Office Stipend
Professional Development Budget
Employee Discounts
Company Equity

Risks

Increased competition from apps like Komoot may erode AllTrails' market share.
Shift towards at-home fitness solutions could impact AllTrails' user engagement.
Free AllTrails+ memberships may temporarily decrease subscription revenue.

Differentiation

AllTrails offers a vast collection of hand-curated trail maps and user reviews.
The platform supports offline map access, enhancing usability in remote areas.
AllTrails' community-driven content enriches user experience with diverse trail insights.

Upsides

AllTrails' Apple Watch support enhances hands-free trail exploration for users.
Partnerships with Travel + Leisure GO offer bookable outdoor adventures, expanding user engagement.
The rise of eco-tourism aligns with AllTrails' focus on sustainable outdoor exploration.

Funding

Total raised$221.63 M
Latest valuation$736.00 M
StageGROWTH_EQUITY_VC
ACQUISITION
10/31/2021
$736
$736.00 M
GROWTH EQUITY VC
10/31/2021
$150
PRIVATE PLACEMENT VC
9/30/2018
$75
BUYOUT
9/30/2018
$80
$80.00 M
EARLY VC
3/31/2013
N/A
$1.25 M