Commercial Intelligence Lead at Viral Nation

Canada

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, AdvertisingIndustries

Requirements

Proven experience building and executing pricing strategies, ideally within a media, digital, or social agency environment
Strong background in analyzing pricing and cost models tied to revenue performance
Demonstrated ability to collaborate cross-functionally with Finance, Strategy, and BI teams
Familiarity with agency operations and revenue forecasting
Comfortable operating in fast-paced, high-growth environments with shifting priorities
Strong SQL and GCP expertise for managing and querying large datasets
Proficiency with dashboarding tools such as Sigma or LookerPro (Sigma strongly preferred)
Ability to build and iterate internal tools that improve pricing efficiency and accuracy
Strong analytical background with a data-to-insights-to-action mindset
Bonus: Experience supporting complex, enterprise-level proposals and deal structures
Bonus: Familiarity with APIs and data pipelines for pricing automation

Responsibilities

Build and maintain data-driven frameworks to model market dynamics, customer segments, and competitive positioning
Develop predictive models for elasticity, revenue forecasting, and margin optimization
Conduct scenario modeling and quantitative testing to validate business hypotheses
Translate complex market and customer insights into clear, actionable strategies
Deliver data-backed insights and benchmarks to support sales, pricing, and go-to-market teams
Embed BI-driven logic into proposals and commercial packages, supported by clear narratives and evidence
Provide leadership with insights that directly connect data to profitability and growth
Partner cross-functionally to align insights with broader enterprise objectives
Oversee the end-to-end pricing and revenue intelligence lifecycle, from scoping and modeling to contract execution and performance measurement
Monitor real-time commercial performance and identify opportunities for efficiency and growth
Implement governance protocols ensuring data accuracy, version control, and auditability
Continuously refine frameworks to align with shifting market conditions and business priorities
Partner with Data Engineering to build pipelines that ingest, transform, and visualize commercial data
Design interactive dashboards and self-serve BI tools in platforms like Sigma or LookerPro
Implement predictive analytics and machine learning to improve forecasting accuracy
Integrate external data sources (market, competitive, economic) into core BI models

Skills

Advanced Analytics

Predictive Modeling

Revenue Forecasting

Margin Optimization

Elasticity Modeling

Scenario Modeling

Quantitative Testing

Business Intelligence

Pricing Strategy

Market Insights

Data Frameworks

Viral Nation

Influencer and social media marketing agency

About Viral Nation

Viral Nation is an influencer and social media marketing agency that helps brands enhance their digital presence through services like influencer marketing, paid performance, and creative content. The company uses proprietary technologies, including machine learning and AI, to assist clients in transitioning to a social-first approach. What makes Viral Nation different is its ability to combine paid and organic marketing strategies, adapting to changes in social media algorithms for better results. The goal is to help clients achieve measurable growth in return on ad spend (ROAS) and reduce customer acquisition costs (CAC).

Chicago, IllinoisHeadquarters

2014Year Founded

$178.3MTotal Funding

LATE_VCCompany Stage

Consumer Software, AI & Machine LearningIndustries

201-500Employees

Risks

Increased competition from agencies like Clear Digital challenges Viral Nation's market position.

Over-reliance on gaming content may limit diversification into other sectors.

High expectations from influencer attendees at Cannes Lions could strain resources.

Differentiation

Viral Nation uses AI to enhance influencer marketing and brand safety solutions.

The company integrates paid and organic marketing for maximum social media impact.

Viral Nation partners with top studios for innovative content creation and distribution.

Upsides

Growing demand for AI-driven influencer marketing boosts Viral Nation's service appeal.

Partnerships with Vertiqal Studios and Wind Sun Sky expand content creation opportunities.

Recognition at SXSW and Cannes Lions enhances Viral Nation's industry reputation.

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