CEE Expert Marketing and Effectiveness Lead at Halborn

Warsaw, Masovian Voivodeship, Poland

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Consumer Health, HealthcareIndustries

Requirements

Fluent English
Business management academic degree (MBA preferred)
At least 12-15 years’ experience in consumer health/OTC marketing
Experience in working with expert marketing
Commercial acumen
Multi-country experience
Proven track record of leading transformation of a business
Strong experience in management of field force effectiveness with proven track record of improvement
Proven track record of influencing senior stakeholders in an organization
Proven track record in matrix organization ideally in multi-country set up
Strong relationships building and problem solving skills
Being bold in moving things forward, pragmatic in turning data into actions, brings outside in
Proficient knowledge of data analysis and the effectiveness of marketing activities
Highly developed analytical skills, experience working with numbers, and fluency in brand strategy

Responsibilities

Define CEE Expert Transformation Strategy and key focus areas that will enable expert marketing to drive acceleration of expert advocacy for Haleon priority brands
Conduct data analysis and develop and implement effective strategies
Define expert activities impact on brands performance in markets
Understand expert environment across priority CEE countries; drive continuous knowledge gathering across categories and countries; ensure LOC and BU team is highly capable and understands key growth drivers of expert recommendation
Work closely with global Expert Marketing organization to understand global Expert Mkt Haleon priorities, key opportunities and best practices; drive thoughtful implementation across CEE
Influence key senior stakeholders – CEE Leadership Team members, as well as Local Leadership Team members to enable proper resources allocation to drive transformation and acceleration of Expert Marketing across LOCs
Work with local Expert Marketing managers, allowing proper priorities setting and enabling organization to deliver Expert Transformation
Manage 1 direct report
Create targeted marketing campaigns aimed at HCPs
Increase HCP reach in line with categories/brands strategies
Ensure thought leadership content is delivered (globally or locally developed) to establish credence & attract HCPs; influence key stakeholders to deliver this
Define HCPs reach strategy
Define visit targets & incentives; work with Local Expert Leads and GMs to set right KPIs and incentives for sales force to deliver Expert Advocacy
Track field sales performance

Skills

Key technologies and capabilities for this role

Data AnalysisMarketing StrategyStakeholder ManagementBrand Performance AnalysisMarket ResearchStrategic PlanningContent ManagementExpert Advocacy

Questions & Answers

Common questions about this position

What is the employment type for this role?

This is a full-time position.

Is this role remote or does it require office presence?

This information is not specified in the job description.

What are the key skills required for the CEE Expert Marketing and Effectiveness Lead role?

Key skills include strategic planning, data analysis, stakeholder influence, knowledge of expert marketing, and content management.

What is the company culture like at Haleon?

Haleon emphasizes a co-created environment and unique culture focused on improving everyday health through innovation, deep human understanding, and trusted science.

Does this role involve managing a team?

Yes, the role includes managing 1 direct report.

Halborn

Cybersecurity for blockchain and digital assets

About Halborn

Halborn specializes in cybersecurity focused on blockchain technology and digital assets. The firm provides security audits, penetration testing, and consulting services to clients in the digital finance sector, including cryptocurrency exchanges and Decentralized Finance (DeFi) companies. Their services help ensure the security of digital assets and financial infrastructure by addressing the specific security threats associated with blockchain technology. Halborn stands out from competitors due to its deep understanding of both blockchain and traditional financial security, which allows them to offer tailored solutions. The company's goal is to protect businesses from security threats, ensuring the safe operation of digital exchanges and the integrity of smart contract infrastructure.

Miami, FloridaHeadquarters

2019Year Founded

$87.5MTotal Funding

SERIES_ACompany Stage

Cybersecurity, Financial ServicesIndustries

51-200Employees

Benefits

Health Insurance

Unlimited Paid Time Off

Company Equity

Risks

Increased targeting of Bitcoin hot wallets poses risks to Halborn's clients.

AI-powered social media bot farms could introduce new cyber threats.

Ongoing vulnerabilities in smart contracts remain a challenge for Halborn's services.

Differentiation

Halborn specializes in blockchain and digital asset cybersecurity, setting it apart.

The company offers high-level security audits and penetration testing for DeFi clients.

Halborn's expertise in both blockchain and traditional finance security is unique.

Upsides

Growing demand for blockchain security boosts Halborn's market potential.

Partnerships with Tholos and Orion Protocol enhance Halborn's Web3 security reputation.

Tokenized real-world assets present new opportunities for Halborn's security solutions.

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