CDP Platform Support Analyst at Universal Music Group

Santa Monica, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Music, EntertainmentIndustries

Requirements

8+ years of experience in data solutions, data platforms, or MarTech, with at least 3+ years working hands-on with Customer Data Platforms
Familiarity with key CDP platforms (e.g., Segment, Treasure Data, Salesforce CDP, Adobe Real-Time CDP, BlueConic) and cross-channel campaign execution tools
Strong background in data-driven marketing technologies, including CDPs, CRMs, campaign orchestration platforms, and analytics solutions
Proven expertise in designing and delivering audience segmentation, campaign automation, and personalized experiences using CDP data
Experience with AI/ML applications in segmentation, churn prediction, recommendation systems, or personalization
Strong communicator with a passion for innovation and teamwork in a creative setting
Bachelor's in Computer Science, Data Science, or Marketing Tech, or equivalent experience

Responsibilities

Build and optimize audience segments, automation workflows, and campaign triggers for omni-channel engagement
Collaborate with business stakeholders and engineering to deliver complex data integrations and ensure solutions unlock real value
Apply AI/ML models and advanced analytics for predictive segmentation, personalization, and next-best-action strategies
Support data governance, privacy, data quality, and performance best practices across all customer data flows
Help with analysis and design of customer-centric data solutions using CDP platforms (Treasure Data)
Help with the refinement of complex data solutions; monitor performance and platform usage; and continuously find opportunities to refine data pipelines and segment performance
Stay at the forefront of CDP trends, marketing technology, and emerging data strategies
Develop use cases, training materials, and templates to help users and stakeholders unlock value and efficiencies through the CDP

Skills

Key technologies and capabilities for this role

Treasure DataCDPAI/MLPredictive AnalyticsData GovernanceData PrivacyData QualityData IntegrationAudience SegmentationAutomation WorkflowsCampaign TriggersOmni-channel EngagementData PipelinesMarketing Technology

Questions & Answers

Common questions about this position

What experience is required for the CDP Platform Support Analyst role?

Candidates need 8+ years of experience in data solutions, data platforms, or MarTech, with at least 3+ years hands-on with Customer Data Platforms, plus familiarity with platforms like Segment, Treasure Data, Salesforce CDP, Adobe Real-Time CDP, and BlueConic.

What salary or compensation does this position offer?

This information is not specified in the job description.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the company culture like at Universal Music Group?

UMG is an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit, with a fast-paced, creative environment focused on innovation and teamwork.

What makes a strong candidate for this CDP role?

A strong candidate has proven expertise in audience segmentation, campaign automation, AI/ML applications in personalization, strong communication skills, and a passion for innovation and teamwork, along with a relevant Bachelor's degree or equivalent.

Universal Music Group

Global music recording, publishing, and distribution

About Universal Music Group

Universal Music Group (UMG) operates as a major player in the global music industry, engaging in recording, publishing, and distribution across over 60 countries. The company works with a wide range of clients, from famous artists like Elton John and Taylor Swift to new and independent musicians. UMG's operations include selling physical and digital music, streaming services, licensing music for various media, and organizing live performances. The company signs artists to contracts, produces their music, and manages their publishing rights, while also offering marketing and promotional services to help artists expand their reach. UMG generates revenue through multiple channels, including music sales, streaming subscriptions, licensing fees, live performances, and merchandise. This diverse approach allows UMG to maintain its leadership position in the music market by providing comprehensive support to artists and capitalizing on various revenue opportunities.

Santa Monica, CaliforniaHeadquarters

1934Year Founded

$3,890.9MTotal Funding

IPOCompany Stage

Consumer Goods, EntertainmentIndustries

10,001+Employees