Campaign Marketing Manager at PlayStation Global

Mexico City, Mexico City, Mexico

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Gaming, EntertainmentIndustries

Requirements

Passionate and dynamic individual with a passion for gaming, sports, and entertainment
Skilled at building relationships, creative, able to multi-task and prioritize
Experience working across functional teams and agencies
Skilled marketer excited about bringing to life brand fame moments

Responsibilities

Manage campaigns for Brand, Hardware (HW), 1st & 3rd Party Software (SW), Peripherals (PH) according to fiscal year priorities and launches
Collaborate with Global Media teams to develop local service campaigns (PS Store, Plus, PSD)
Work with Global Product Marketing to disseminate product information and global strategies, provide feedback on local market nuances, and evangelize products internally
Lead local marketing campaign activity throughout the product lifecycle (market & audience insight, agency brief, marketing plan, above and below the line activities, post-campaign analysis), acting as first point of contact for internal departments (Sales, Trade Marketing, Communications, Operations, Finance)
Project manage the planning, briefing, localization, and execution of global marketing campaigns including paid media, coordinating multichannel outputs, and tracking approvals to ensure on-time delivery
Act as guardian/champion of the PlayStation brand and software IP through management, development, and approval of brand assets on first and third party campaigns
Work closely with Marketing Analytics and Media Manager to utilize research materials and player insights for audience understanding and campaign impact against KPIs
Understand local market nuances, media, and consumer/player insights to create impactful campaigns in context of global strategies
Partner with team members on consumer engagement activities such as events, social media, and community initiatives that leverage cultural nuances and resonate with local audiences
Assist the Consumer Experience team in developing relevant campaign materials for retail channels
Develop close relationships with 3rd party partners
Think big strategically and creatively to bring ideas for Brand Partnerships, Influencers, Events, and Sponsorship opportunities
Work with agency partners to develop and execute engaging activation ideas supporting the PlayStation brand, major IPs releases, PS5 & VR hardware, and PS Plus subscription service
Lead execution of go-to-market strategies, collaborating with wider marketing team and agencies to deliver key marketing and business KPIs

Skills

Key technologies and capabilities for this role

Campaign ManagementMarketing StrategyGo-to-MarketBrand PartnershipsInfluencer MarketingEvent ManagementSponsorshipsAgency CollaborationCross-Functional TeamsCreative Activation

Questions & Answers

Common questions about this position

What is the work arrangement for this role?

The position is based in Mexico City, Mexico, and operates on a hybrid work model.

What skills are required for the Campaign Marketing Manager role?

Key skills include building relationships, creativity, multi-tasking, prioritization, and experience working across functional teams and agencies. A passion for gaming, sports, and entertainment is also essential.

What does the company culture at PlayStation emphasize?

PlayStation strives to create an inclusive environment that empowers employees and embraces diversity, welcoming those with passion and curiosity for innovation, technology, and play.

What is the salary for this Campaign Marketing Manager position?

This information is not specified in the job description.

What makes a strong candidate for this role?

A strong candidate is passionate and dynamic, skilled in strategic and creative thinking for brand partnerships, influencers, events, and sponsorships, with experience in campaign management and collaborating with global teams and agencies.

PlayStation Global

Designs and markets gaming consoles and accessories

About PlayStation Global

Working at PlayStation offers the opportunity to be part of a leading company in the gaming industry, renowned for its cutting-edge technology like haptic feedback and 4K HDR visuals. Employees are immersed in a culture of innovation and excellence that pushes the boundaries of gaming and entertainment. Contributing to a globally recognized brand that consistently delivers high-quality, immersive gaming experiences, ensures a dynamic and fulfilling work environment.

Foster City, CaliforniaHeadquarters

1994Year Founded

M_AND_ACompany Stage

Consumer Software, Entertainment, GamingIndustries

1,001-5,000Employees

Benefits

Health and wellness: Medical (PPO, HDHP, and HMO), dental, vision, disability, employee assistance program, flexible spending accounts, health savings account, student loan repayment assistance, education reimbursement program, wellness reimbursement, identity theft protection, basic and voluntary life and AD&D insurance, business travel accident insurance, 4.5% 401(k) match, commuter program, additional voluntary programs (group legal, pet insurance, auto and home insruance), onsite flu shots and biometric screenings

Family and time off: 12 paid holidays, generous PTO, paid parental leave, adoption assistance program, 529 college savings plan match, back-up child care, parental and elder care coaching

Perks: Sony product discounts, passport perks program, monthly $10 Playstation Network voucher, employee referral bonus, game launch events

Risks

Increased competition from cloud gaming services may impact PlayStation's market share.

Semiconductor shortages could affect PlayStation 5 sales and customer satisfaction.

Cybersecurity threats pose risks to PlayStation Network's stability and user trust.

Differentiation

PlayStation Network offers a comprehensive suite of gaming and media services.

The platform supports a wide range of PlayStation consoles and devices.

PlayStation's integration with PSVR enhances its virtual reality gaming experience.

Upsides

PlayStation's acquisition of Haven Studios could boost exclusive game offerings.

The rise of cross-platform play can increase user engagement on PlayStation Network.

Growing VR market aligns with PlayStation's investment in PSVR technology.

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