Business Systems Analyst Go-To-Market

Position Overview

• Location Type: Remote
• Employment Type: Full time
• Salary: Not specified

As a Business Systems Analyst (BSA) at 8x8, you will play a crucial role in revolutionizing how marketing and sales teams leverage technology to achieve their goals. You’ll be a key contributor to the Lead-to-Opportunity process, designing innovative solutions in Salesforce Sales and Marketing Cloud to enhance lead generation, accelerate opportunity creation, and deliver data-driven insights. You will also collaborate with cross-functional teams to integrate Quote-to-Cash (QTC) processes, ensuring efficiency and scalability for global operations. 8x8, Inc. (NASDAQ: EGHT) is a leading provider of CX solutions. Learn more at www.8x8.com.

Requirements

• Collaboration with Marketing Ops, Sales Ops, and IT teams.
• Understanding of business requirements and ability to translate them into technical system requirements.
• Experience in designing and optimizing contact lifecycle stage management processes and lead management processes.
• Knowledge of Salesforce Sales and Marketing Cloud.
• Ability to identify business requirements and create custom fields, workflows, and automations.
• Experience with A/B testing and multivariate analysis.
• Ability to recommend changes to targeting, creative, and channel strategies based on data.

Responsibilities

• Collaborate with Marketing Ops, Sales Ops, and IT teams to gather and document business requirements.
• Acts as primary resource for tools within the GTM tech stack, working collaboratively across multiple functional areas from conception to implementation of business system changes.
• Reviews, analyzes, and evaluates user needs to customize and create solutions that support overall business strategies.
• Identifies business requirements and translates into detailed technical system requirements.
• Designs and optimizes contact lifecycle stage management processes and lead management processes, including lead scoring, and routing, within all associated GTM stack tools.
• Analyze and optimize existing Marketing-to-Lead-to-Opportunity workflows to enhance efficiency and user experience.
• Translate business needs into scalable Salesforce solutions aligned with industry best practices.
• Lead initiatives to integrate Lead-to-Opportunity workflows with Quote-to-Cash processes, ensuring seamless data flow and alignment.
• Partner with the marketing team to design, execute, and optimize campaigns.
• Use A/B testing and multivariate analysis to improve campaign performance.
• Recommend changes to targeting, creative, and channel strategies based on data.

Company Information

• Company: 8x8, Inc.
• Stock Symbol: EGHT
• Website: www.8x8.com

Application Instructions

• No specific application instructions are provided in the job description. Please visit www.8x8.com for more information and to apply.