Responsibilities

The Business Systems Analyst will collaborate with Marketing Ops, Sales Ops, and IT teams to gather and document business requirements, acting as a primary resource for tools within the GTM tech stack. They will review, analyze, and evaluate user needs to design innovative solutions that support business strategies, including creating custom fields, workflows, and automations. The BSA will identify business requirements and translate them into detailed technical system requirements, optimize contact lifecycle stage management processes and lead management processes, and analyze and optimize existing Marketing-to-Lead-to-Opportunity workflows. Furthermore, they will translate business needs into scalable Salesforce solutions, lead initiatives to integrate Lead-to-Opportunity workflows with Quote-to-Cash processes, partner with the marketing team to design and optimize campaigns, and use A/B testing and multivariate analysis to improve campaign performance.