Associate Seller (Business Development Representative) - EMEA

At Varicent, we're not just transforming the Sales Performance Management (SPM) market—we’re redefining how organizations achieve revenue success. Our cutting-edge SaaS solutions empower revenue leaders globally to design smarter go-to-market strategies, maximize seller performance, and unlock untapped potential. Varicent stands at the forefront of innovation, celebrated as a market leader in the 2025 Forrester Wave Report for SPM, 2023 Ventana Research Revenue Performance Management (RPM) Value Index, Gartner Peer Insights, 2024 Gartner SPM Market Guide, and G2. Our solutions are trusted by a diverse range of global industry leaders like T-Mobile, ServiceNow, Wawanesa Bank, Shaw Industries, Moody's, Stryker and hundreds more.

Here’s why you’ll thrive at Varicent:

• Innovate with Purpose: Build impactful solutions for customers worldwide.
• Join Excellence: Work in a diverse, collaborative, and innovative team.
• Shape the Future: Lead in redefining revenue optimization.
• Grow Together: Unlock your potential in a supportive environment.

Join us at Varicent—where your talent and ambition meet limitless opportunities for success!

Position Overview

We are seeking a high-performing Associate Seller (also referred to as a Business Development Representative) to join our EMEA team. In this role, you’ll leverage a multi-channel prospecting approach and collaborate closely with marketing and sales to uncover opportunities and grow pipeline. You’ll also be supported by a growing suite of AI-enabled tools.

The successful incumbent will follow up on inbound marketing qualified leads as well as identify suitable accounts and prospects within their territory to reach out via email, phone, and social media, positioning the Varicent value propositions. The goal is to qualify leads and arrange initial meetings, creating new opportunities. Qualified opportunities have an identified key influencer or decision-maker, identified business pains and an appetite to address them, along with a next step, immediate or deferred.

Responsibilities

• Generate qualified opportunities through a mix of outbound prospecting (phone, email, social selling) and inbound lead follow-up.
• Leverage AI-driven tools to identify buying signals and tailor outreach.
• Research target accounts and identify key stakeholders, industry trends, and business needs using both traditional and AI-supported methods to map stakeholders, uncover pains, and align outreach to relevant business priorities.
• Conduct initial qualification conversations with prospects, positioning Varicent’s solutions effectively.
• Qualify leads using sales methodologies such as MEDDICC.
• Collaborate closely with Account Executives and marketing to align messaging and pipeline development strategies.
• Maintain accurate and up-to-date information in Salesforce and engagement tools (e.g., Salesloft).
• Continuously refine outreach tactics based on performance metrics and feedback.
• Contribute ideas to improve campaign content and team processes.

Requirements

• 1–2 years of experience in a SaaS sales, business development, or SDR/BDR role.
• Proven ability to consistently meet or exceed prospecting and meeting booking KPIs.
• Strong communication skills, both written and verbal.
• Familiarity with tools like Salesforce, Salesloft, LinkedIn Sales Navigator, or similar platforms and curiosity around AI-enabled tools.
• A proactive mindset and desire to learn about Sales Performance Management, Incentive Compensation, and Sales Planning.
• Comfortable working in a fast-paced, collaborative environment.
• Demonstrated ability to adapt and iterate based on performance insights.
• Exposure to MEDDICC or similar sales qualification frameworks.
• Experience working with marketing teams to tailor outbound messaging.
• Previous experience in software/SaaS sales targeting enterprise or mid-market clients.

Company Information

Varicent is committed to creating a diverse environment and is proud to be an equal opportunity employer.