Brand Marketing Manager (FTC) at Activision-Blizzard

London, England, United Kingdom

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Video Games, Entertainment, MarketingIndustries

Requirements

Candidates should have significant experience in brand marketing, creative communications, or integrated marketing roles within consumer tech, media, or entertainment sectors. A proven track record of leading cross-functional campaigns across social, PR, creator, and paid channels is required, along with a strong understanding of digital platforms and cultural trends. Experience developing channel-first storytelling strategies, managing external creative agencies, and exceptional project management skills are essential. Excellent collaboration, communication, attention to detail, and creative/strategic instincts are also necessary, with proven experience in high-level campaigns and large-scale productions. Understanding performance measurement and its impact on creative strategy is important, and experience in matrixed or global organizations is a plus.

Responsibilities

The Brand Marketing Manager will define and lead the creative direction for brand communications, overseeing campaign execution across social, PR, creator marketing, and CRM channels. They will craft channel-specific strategies, guide creative teams to ensure brand alignment, and collaborate on messaging across touchpoints. Responsibilities include leading creative ideation for major brand activations, integrating various marketing channels to drive cultural resonance, and managing campaign budgets. The role involves building cross-functional relationships, monitoring campaign performance to evolve creative strategies, and staying updated on cultural trends and platform innovations.

Skills

Brand Marketing

Creative Direction

Campaign Execution

Social Media Marketing

Public Relations (PR)

Creator Partnerships

CRM

Content Strategy

Brand Identity

Messaging

Storytelling

Budget Management

Marketing Strategy

Activision-Blizzard

Develops and publishes interactive video games

About Activision-Blizzard

Activision Blizzard develops and publishes video games, creating popular franchises like World of Warcraft, Call of Duty, and Candy Crush. Their games are available on various platforms and cater to a wide range of players, from casual mobile users to serious console and PC gamers. The company generates revenue through game sales, in-game purchases, subscriptions for games like World of Warcraft, and advertising through Activision Blizzard Media. They also profit from merchandise and esports events. What sets Activision Blizzard apart from competitors is its focus on high-quality gaming experiences that promote community and social interaction among players. The company's goal is to provide engaging and immersive entertainment that connects gamers worldwide.

Santa Monica, CaliforniaHeadquarters

1979Year Founded

$975MTotal Funding

IPOCompany Stage

Entertainment, GamingIndustries

1,001-5,000Employees