Activision-Blizzard

Brand Marketing Manager (FTC)

London, England, United Kingdom

Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Video Games, Entertainment, MarketingIndustries

Requirements

Candidates should have significant experience in brand marketing, creative communications, or integrated marketing roles within consumer tech, media, or entertainment sectors. A proven track record of leading cross-functional campaigns across social, PR, creator, and paid channels is required, along with a strong understanding of digital platforms and cultural trends. Experience developing channel-first storytelling strategies, managing external creative agencies, and exceptional project management skills are essential. Excellent collaboration, communication, attention to detail, and creative/strategic instincts are also necessary, with proven experience in high-level campaigns and large-scale productions. Understanding performance measurement and its impact on creative strategy is important, and experience in matrixed or global organizations is a plus.

Responsibilities

The Brand Marketing Manager will define and lead the creative direction for brand communications, overseeing campaign execution across social, PR, creator marketing, and CRM channels. They will craft channel-specific strategies, guide creative teams to ensure brand alignment, and collaborate on messaging across touchpoints. Responsibilities include leading creative ideation for major brand activations, integrating various marketing channels to drive cultural resonance, and managing campaign budgets. The role involves building cross-functional relationships, monitoring campaign performance to evolve creative strategies, and staying updated on cultural trends and platform innovations.

Skills

Brand Marketing
Creative Direction
Campaign Execution
Social Media Marketing
Public Relations (PR)
Creator Partnerships
CRM
Content Strategy
Brand Identity
Messaging
Storytelling
Budget Management
Marketing Strategy

Activision-Blizzard

Develops and publishes interactive video games

About Activision-Blizzard

Activision Blizzard develops and publishes video games, creating popular franchises like World of Warcraft, Call of Duty, and Candy Crush. Their games are available on various platforms and cater to a wide range of players, from casual mobile users to serious console and PC gamers. The company generates revenue through game sales, in-game purchases, subscriptions for games like World of Warcraft, and advertising through Activision Blizzard Media. They also profit from merchandise and esports events. What sets Activision Blizzard apart from competitors is its focus on high-quality gaming experiences that promote community and social interaction among players. The company's goal is to provide engaging and immersive entertainment that connects gamers worldwide.

Santa Monica, CaliforniaHeadquarters
1979Year Founded
$975MTotal Funding
IPOCompany Stage
Entertainment, GamingIndustries
1,001-5,000Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
401(k) Retirement Plan
401(k) Company Match
Paid Vacation
Paid Sick Leave
Paid Holidays
Parental Leave
Mental Health Support
Wellness Program
Relocation Assistance

Risks

Employee morale issues due to layoffs could affect productivity and innovation.
Backlash from the Microsoft acquisition may impact game development and community trust.
Loss of key talent to competitors could weaken strategic capabilities.

Differentiation

Activision Blizzard boasts iconic franchises like Call of Duty and World of Warcraft.
The company excels in cross-platform play, enhancing player engagement and retention.
Activision Blizzard's esports division capitalizes on growing viewership and sponsorships.

Upsides

Microsoft's acquisition could provide resources for innovation and expansion.
Cloud gaming services offer a broader audience without high-end hardware needs.
Augmented reality gaming experiences present new opportunities for franchise expansion.

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