Director of Brand Creative

United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Crypto, Fintech, Blockchain, Financial ServicesIndustries

Requirements

Candidates should have 10+ years of experience in brand creative and design leadership, preferably in consumer finance, fintech, crypto, or consumer tech. A visionary creative thinker with a strong portfolio demonstrating brand-building, campaign execution, and cross-channel design is required. Proven experience managing and scaling high-performing creative teams, expertise across design disciplines (brand identity, digital, motion, campaign, and content), and strong grasp of cultural trends are essential. Excellent communication and presentation skills are necessary, along with comfort in a fast-paced, high-growth environment. Experience in crypto, a crypto-native mindset, or demonstrated interest in decentralized ecosystems is preferred.

Responsibilities

The Director of Brand Creative will set the creative vision and standards for Phantom's visual identity and storytelling across go-to-market campaigns, social media, and partnerships. They will lead, mentor, and inspire a team of brand and motion designers to execute at the highest level, ensuring consistency, clarity, and originality. Responsibilities include defining and evolving the brand's creative strategy, overseeing creative development and production for campaigns and launches, building and enforcing brand guidelines, and partnering with other departments to align brand creative with business objectives. The role also involves bringing forward fresh ideas and breakthrough creative to build trust and make crypto approachable, and using feedback and data to refine creative strategies.

Skills

Brand Strategy

Creative Leadership

Brand Design

Motion Design

Team Leadership

Campaign Management

Content Production

Brand Guidelines

Go-to-Market

Social Media

Partnerships

Product Launches

Brand Activations

Brand Storytelling

Cross-functional Collaboration

Verbal Branding

Phantom

Multi-chain crypto wallet for digital assets

About Phantom

Phantom.app offers a multi-chain cryptocurrency wallet that allows users to manage various digital assets across different blockchain networks without needing multiple wallets. The wallet is designed for both experienced investors and beginners, featuring a user-friendly interface that simplifies the complexities of cryptocurrency management. Users can store, stake, and earn rewards on their tokens, and benefit from a fast, low-cost token swapping feature for trading digital assets. A key aspect of Phantom.app is its integration with major NFT marketplaces, enabling users to showcase, monitor, and sell their NFT collections easily. Security is emphasized through a self-custodial model, giving users full control over their funds, along with scam detection features and the option to connect a Ledger device for added protection. Phantom.app aims to provide a seamless and secure platform for cryptocurrency management, catering to the needs of a diverse clientele.

San Francisco, CaliforniaHeadquarters

2021Year Founded

$115.3MTotal Funding

SERIES_BCompany Stage

Crypto & Web3Industries

201-500Employees

Benefits

Competitive salary and equity.

Comprehensive insurance (medical/dental/vision) — 100% covered.

Stipend for your ideal remote / WFH set-up: laptop, headphones, and any other work gear you may need.

Flexible hours and a long-standing, supportive remote environment.

Monthly co-working space and mobile phone expense.

Unlimited vacation: Take time when you need it (and we really mean it).

Risks

Increased competition from Best Wallet with a superior user interface.

Rapid user growth may strain infrastructure and customer support.

Decision not to launch a token could lead to user dissatisfaction.

Differentiation

Phantom offers a multi-chain wallet supporting Solana, Ethereum, Polygon, and Bitcoin.

The wallet integrates with major NFT marketplaces for easy NFT management and transactions.

Phantom prioritizes security with self-custodial features and scam detection capabilities.

Upsides

Phantom's user base tripled to 3.2 million MAUs by January 2024.

Partnership with Transak enhances seamless digital asset purchases for users.

Integration with dYdX facilitates significant trading volume, boosting platform activity.

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