[Remote] Director, Buick & GMC Community Communications at General Motors

United States

Apply Now

Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

8-10 years of experience in brand communications, cultural marketing, or community engagement
Recognized experience connecting with communities in elevated adventure space, premium and high-end outdoors, sports and communications with a portfolio of high-impact work (GMC)
Recognized experience connecting with creative and artistic communities with a specific and sophisticated design sensibility (Buick)
Proven success leading complex, cross-functional initiatives with enterprise-level impact
Exceptional strategic thinking, storytelling, and stakeholder management skills
Ability to work independently in a complex environment and influence across functions
Experience mentoring others and contributing to team development and performance
Strong business acumen and ability to translate insights into action
Ability to work remotely with broad autonomy
Broad knowledge of cultural trends, community dynamics, and brand storytelling

Responsibilities

Lead the development and execution of enterprise-level community engagement strategies aligned with GMC and Buick’s brand and business goals
Serve as a subject matter expert on cultural trends, community dynamics, and brand storytelling
Lead the identification and nurturing of targeted and strategic Buick GMC communities that connect with, and elevate, the brands
Design and implement innovative engagement campaigns that span digital, experiential, and earned media channels, connecting deeply with the communities that Buick and GMC are targeting
Collaborate across functions and regions to integrate community insights into product launches, brand campaigns, and corporate initiatives
Build and maintain strategic relationships with cultural leaders, influencers, and community partners
Use advanced analytics and insights to evaluate impact and optimize engagement strategies
Drive change by proposing and implementing new methods, systems, and policies that enhance community connection and brand equity
Mentor and guide junior and mid-level team members, fostering a culture of innovation and accountability
Influence senior leadership and cross-functional stakeholders through compelling narratives and strategic counsel
Lead large-scale projects with broad visibility and measurable contributions to GM’s functional and enterprise outcomes

Skills

General Motors

Designs, manufactures, and sells vehicles

About General Motors

General Motors designs, manufactures, and sells vehicles and vehicle parts, catering to individual consumers, businesses, and government entities. The company operates in both traditional internal combustion engine vehicles and the growing electric vehicle (EV) market, generating revenue through vehicle sales and financing services. GM stands out from competitors with its commitment to community service, sustainability, and diversity, as evidenced by a majority female Board of Directors. The company's goal is to balance traditional automotive manufacturing with technological advancements in electric and autonomous vehicles.

Detroit, MichiganHeadquarters

1908Year Founded

$486.7MTotal Funding

IPOCompany Stage

Automotive & Transportation, Financial ServicesIndustries

10,001+Employees

Benefits

Paid Vacation

Paid Sick Leave

Paid Holidays

Parental Leave

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

401(k) Company Match

401(k) Retirement Plan

Tuition Reimbursement

Student Loan Assistance

Flexible Work Hours

Discount on GM vehicles

Risks

Shutting down Cruise Robotaxi may affect investor confidence in GM's AV strategy.

Chevrolet Equinox EV recall could harm GM's safety reputation.

Leadership transition in design may disrupt continuity and brand identity.

Differentiation

GM's Dynamic Fuel Management system enhances fuel efficiency in traditional vehicles.

GM leads in board diversity with 55% women directors.

GM's pivot to personal autonomous vehicles aligns with consumer trends.

Upsides

Partnership with Nvidia boosts GM's autonomous vehicle technology capabilities.

Collaboration with ChargePoint expands EV charging infrastructure, enhancing consumer appeal.

Bryan Nesbitt's appointment as design head may bring innovation to GM's vehicle design.

Land your dream remote job 3x faster with AI

Try Jobo Free