[Remote] Lifecycle Marketing Manager, Placements at Roo

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Veterinary, Animal Healthcare, MarketplaceIndustries

Requirements

Passion for customer-centric journeys
Obsession with optimization
Excitement to shape a program that’s part job placement and part matchmaking

Responsibilities

Build a full-funnel lifecycle marketing strategy for Full & Part-Time Hiring that drives awareness, engagement, intent, and conversion from both hospitals and clinicians
Define and optimize lifecycle journeys for both sides of the Roo marketplace — including relief professionals transitioning to full or part-time jobs and hospitals seeking their next superstar hire
Increase full and part-time placement conversions by delivering the right message, at the right time, through the right channel
Partner with cross-functional stakeholders (Product, Engineering, Growth and GTM) to integrate Full & Part-Time Hiring messaging and user touchpoints across the Roo experience
Own the communication experience across the entire full and part-time placement funnel for vets/techs (introduce placement as a path, nurture interest, celebrate match moments, support post-hire transitions) and hospitals (surface high-potential candidates, guide through relief-to-hire, ease hiring logistics)
Segment users based on hiring intent and behavior (e.g., shift history, message engagement, hiring signals)
Create journey maps that reflect the unique mindsets and motivators of both individual professionals and hospital decision-makers
Design and execute personalized, multi-channel campaigns across email, push, SMS, in-app messages (via Braze), and HubSpot sequences
Test and iterate messaging frameworks that resonate emotionally and practically, balancing inspirational storytelling with clear next-step CTAs and business outcomes
Define success metrics for each stage of the Full & Part-Time Hiring journey, from intent signal to match confirmation
Build dashboards and regular reporting to monitor lifecycle performance, test hypotheses, and uncover opportunities
Run experiments and A/B tests to improve messaging, conversion rates, and program uptake
Work closely with Full & Part-Time Hiring product, support, and customer teams to ensure communications align with product

Skills

Key technologies and capabilities for this role

Lifecycle MarketingB2B2C MarketingMarketing AutomationCustomer Journey OptimizationFull-Funnel StrategyEmail CommunicationsSegmentationA/B TestingCRMAnalytics

Questions & Answers

Common questions about this position

What is the salary for the Lifecycle Marketing Manager role?

This information is not specified in the job description.

Is this Lifecycle Marketing Manager position remote?

This information is not specified in the job description.

What skills are required for the Lifecycle Marketing Manager position?

The role requires expertise in building full-funnel lifecycle marketing strategies, owning lifecycle journeys, user segmentation based on behavior, and partnering with cross-functional teams like Product, Engineering, Growth, and GTM.

What is the company culture like at Roo?

Roo emphasizes combining experienced healthcare expertise with Silicon Valley talent, fostering a dynamic environment focused on flexibility, work-life balance, customer-centric journeys, and innovation in the veterinary staffing industry.

What makes a strong candidate for this Lifecycle Marketing Manager role?

Strong candidates are passionate about customer-centric journeys, obsessed with optimization, and excited to shape a program blending job placement with matchmaking, with experience in lifecycle marketing for B2B2C marketplaces.

Roo

Job matching platform for veterinary professionals

About Roo

Roo.vet is a job search platform tailored for veterinary professionals, connecting them with animal hospitals and clinics. It allows veterinarians and veterinary technicians to work shifts at various locations, helping them find the right job fit through real-world trials. This approach addresses the challenge of job matching in the veterinary industry, which is growing due to increased pet ownership. Roo.vet also provides resources for relief vets, ensuring they are informed about their responsibilities as independent contractors.

San Francisco, CaliforniaHeadquarters

2018Year Founded

$16.1MTotal Funding

LATE_VCCompany Stage

Consulting, HealthcareIndustries

201-500Employees

Risks

Increased competition could dilute Roo's market share with lower fees or more features.

Leadership transition to a new CEO might disrupt operations or alienate users.

Rising operational costs in San Francisco could impact Roo's profitability.

Differentiation

Roo offers a unique trial-based job matching service for veterinary professionals.

The platform provides resources for relief vets, including tax and legal guidance.

Roo combines job search convenience with real-world job trials for better satisfaction.

Upsides

Roo surpassed 4,000 veterinary professionals and 100,000 employment opportunities by June 2023.

The gig economy's growth aligns with Roo's freelance opportunities for veterinary professionals.

Roo's new funding of $10,999,999 will aid in aggressive expansion and product development.

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