[Remote] Lifecycle Marketing Manager, Placements at Roo

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

Experience in lifecycle marketing, preferably in the B2B2C space
Strong understanding of customer journey mapping and personalization
Excellent communication and storytelling skills
Ability to work in a fast-paced environment and adapt to changing priorities
Proficiency in email marketing, push notifications, and SMS marketing
Experience with HubSpot or similar CRM software
Knowledge of Google Analytics and data analysis tools
Strong analytical and problem-solving skills
Ability to work with cross-functional teams and stakeholders
Passion for customer-centric marketing and optimization

Responsibilities

Develop and execute a full-funnel lifecycle marketing strategy for Full & Part-Time Hiring
Design personalized, automated communications for users, guiding them through the full and part-time placement funnel
Partner with cross-functional stakeholders to integrate Full & Part-Time Hiring messaging and user touchpoints across the Roo experience
Create journey maps reflecting the unique mindsets and motivators of both individual professionals and hospital decision-makers
Design and execute personalized, multi-channel campaigns across email, push, SMS, in-app messages (via Braze), and HubSpot sequences
Test and iterate messaging frameworks to resonate emotionally and practically
Balance inspirational storytelling with clear next-step CTAs and business outcomes
Define and optimize lifecycle journeys for both sides of the Roo marketplace
Increase full and part-time placement conversions by delivering the right message, at the right time, through the right channel
Collaborate with cross-functional teams to ensure communications align with product and customer needs

Skills

Roo

Job matching platform for veterinary professionals

About Roo

Roo.vet is a job search platform tailored for veterinary professionals, connecting them with animal hospitals and clinics. It allows veterinarians and veterinary technicians to work shifts at various locations, helping them find the right job fit through real-world trials. This approach addresses the challenge of job matching in the veterinary industry, which is growing due to increased pet ownership. Roo.vet also provides resources for relief vets, ensuring they are informed about their responsibilities as independent contractors.

San Francisco, CaliforniaHeadquarters

2018Year Founded

$16.1MTotal Funding

LATE_VCCompany Stage

Consulting, HealthcareIndustries

201-500Employees

Risks

Increased competition could dilute Roo's market share with lower fees or more features.

Leadership transition to a new CEO might disrupt operations or alienate users.

Rising operational costs in San Francisco could impact Roo's profitability.

Differentiation

Roo offers a unique trial-based job matching service for veterinary professionals.

The platform provides resources for relief vets, including tax and legal guidance.

Roo combines job search convenience with real-world job trials for better satisfaction.

Upsides

Roo surpassed 4,000 veterinary professionals and 100,000 employment opportunities by June 2023.

The gig economy's growth aligns with Roo's freelance opportunities for veterinary professionals.

Roo's new funding of $10,999,999 will aid in aggressive expansion and product development.

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