[Remote] Director, Chevrolet Lifestyle Communications - Bilingual at General Motors

United States

Apply Now

Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

8-10 years of experience in lifestyle communications, brand storytelling, or cultural marketing
Bilingual (English and Spanish) - required
Recognized expertise in lifestyle trends, cultural integration, and brand positioning
Proven success leading large-scale campaigns and cross-functional initiatives
Exceptional writing, storytelling, and executive communication skills
Strong business acumen and ability to align communications with enterprise strategy
Experience influencing senior stakeholders and navigating complex organizational structures
Demonstrated ability to develop innovative, impactful solutions to complex communications challenges
Ability to work independently with broad latitude in decision-making and strategic planning
Experience mentoring and guiding peers and junior team members
Strong analytical skills with the ability to use data and insights to shape communications strategy

Responsibilities

Develop and lead GM's lifestyle communications strategy across multiple brands and platforms
Identify and activate cultural trends, partnerships, and storytelling opportunities that align with GM's brand values and business goals
Identify and activate engagement moments with Chevrolet communities (owners, fans, etc)
Connect with Hispanic opinion leaders, content creators, and editorial in culturally relevant ways to tell Chevrolet's story
Lead cross-functional teams and external agencies in the execution of high-visibility campaigns
Serve as a subject matter expert and advisor to senior leadership on lifestyle positioning and cultural relevance
Build and maintain relationships with top-tier media, influencers, and cultural tastemakers
Analyze campaign performance and media impact to inform future strategies
Mentor and guide junior team members and peers across the communications function
Represent GM at industry events, cultural forums, and media engagements

Skills

General Motors

Designs, manufactures, and sells vehicles

About General Motors

General Motors designs, manufactures, and sells vehicles and vehicle parts, catering to individual consumers, businesses, and government entities. The company operates in both traditional internal combustion engine vehicles and the growing electric vehicle (EV) market, generating revenue through vehicle sales and financing services. GM stands out from competitors with its commitment to community service, sustainability, and diversity, as evidenced by a majority female Board of Directors. The company's goal is to balance traditional automotive manufacturing with technological advancements in electric and autonomous vehicles.

Detroit, MichiganHeadquarters

1908Year Founded

$486.7MTotal Funding

IPOCompany Stage

Automotive & Transportation, Financial ServicesIndustries

10,001+Employees

Benefits

Paid Vacation

Paid Sick Leave

Paid Holidays

Parental Leave

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

401(k) Company Match

401(k) Retirement Plan

Tuition Reimbursement

Student Loan Assistance

Flexible Work Hours

Discount on GM vehicles

Risks

Shutting down Cruise Robotaxi may affect investor confidence in GM's AV strategy.

Chevrolet Equinox EV recall could harm GM's safety reputation.

Leadership transition in design may disrupt continuity and brand identity.

Differentiation

GM's Dynamic Fuel Management system enhances fuel efficiency in traditional vehicles.

GM leads in board diversity with 55% women directors.

GM's pivot to personal autonomous vehicles aligns with consumer trends.

Upsides

Partnership with Nvidia boosts GM's autonomous vehicle technology capabilities.

Collaboration with ChargePoint expands EV charging infrastructure, enhancing consumer appeal.

Bryan Nesbitt's appointment as design head may bring innovation to GM's vehicle design.

Land your dream remote job 3x faster with AI

Try Jobo Free