Job Description

Position Overview

Employment Type: Full-time

Stanley Black & Decker is seeking a Brand Manager to plan, develop, and execute comprehensive brand marketing strategies. This role involves supporting product launch planning, product messaging, photography, video, and collateral development, campaign management, retail merchandising, and sales promotion. The Brand Manager will create a vision for the brand's future and establish a roadmap to elevate brand positioning.

Responsibilities

• Manage brand marketing campaigns, including content and full campaign toolkit creation, optimizations, and reporting.
• Collaborate with cross-functional teams and vendor partners to enhance the end-user experience across all touchpoints (online and offline).
• Develop media approaches and plans, working with internal and external agencies.
• Engage product and commercial partners, as well as senior leadership, on proposed plans.
• Coordinate with cross-functional teams and agency partners to plan, develop, and deliver dynamic, world-class content.
• Lead rapid experimentation to test and learn new marketing tactics and approaches.
• Partner with the research team to gain insights into user segments' brand experience, creating user-based benefit-driven campaigns for core and new product categories.
• Work closely with internal sales/channel teams to recommend and develop strategies for brand partnerships and business growth at key retailers.
• Collaborate with the Global Marketing Digital team on objectives, KPI alignment, and tracking of the digital ecosystem, making recommendations for improved execution.
• Partner with Brand Franchise Leads in developing quarterly reviews of brand activation results and marketing overviews for upcoming quarters.

Requirements

• 3+ years of brand marketing experience.
• Bachelor's degree in marketing or communications is a plus.
• Experience in Brand Campaign Development & Execution.
• Experience with launching brand marketing campaigns, developing content & messaging strategies, leveraging insights to drive decisions, optimizing, and reporting on performance.

The Details: Compensation and Benefits

• Salary: Competitive
• Benefits Plan:
  • Medical, dental, life, vision, disability
  • 401(k)
  • Employee Stock Purchase Plan
  • Paid time off
  • Tuition reimbursement
  • Discounts on Stanley Black & Decker tools and other partner programs

About Stanley Black & Decker

Make Your Mark. Shape Your Future.

Stanley Black & Decker is a global leader in tools and storage, security, and industrial technologies. We are driven by our purpose: For Those Who Make The World™. Join our team of nearly 48,000 professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, CRAFTSMAN®, CUB CADET®, STANLEY®, and BLACK+DECKER®.

• Grow: Be part of a global company with over 20 brands to grow and develop your skills along multiple career paths.
• Learn: Access a wealth of learning resources, including our Lean Academy, Coursera®, and online university.
• Belong: Experience an awesome place to work, where we have mutual respect and great appreciation for diversity, equity, and inclusion.
• Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.

Stanley Black & Decker is an innovative, tech-driven, and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe.

Equal Opportunity Employer: All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status, or any other protected characteristic.