MyFitnessPal

Digital health platform for fitness tracking

San Francisco, California, United States

About MyFitnessPal

MyFitnessPal is a digital health and fitness platform that helps users achieve their weight loss and wellness goals through a mobile app and website. Users can track their calorie intake, monitor exercise, and access personalized meal plans, along with articles on nutrition and fitness. The platform operates on a freemium model, offering basic features for free and premium subscriptions for advanced tools. MyFitnessPal aims to support individuals at all fitness levels by providing comprehensive resources for improving health and well-being.

San Francisco, CaliforniaHeadquarters
2005Year Founded
$17.5MTotal Funding
BUYOUTCompany Stage
Consumer Software, HealthcareIndustries
201-500Employees

Benefits

Remote work flexibility
Physical office in Austin, TX
Annual, in-person company retreats
Company paid lunches & working sessions
Flexible time-off policy + flexible working hours (Unlimited PTO Plan)
Competitive medical, dental, and vision benefits
Safe Harbor 401K program
parental leave
Monthly Wellness Allowance
Reward & recognition platform
MyFitnessPal Premium
Modern Virtual Learning and Development Library
DEI Committee

Risks

Increased competition from free fitness apps could erode MyFitnessPal's market share.
The reliance on premium subscriptions may be risky if users prefer free alternatives.
The focus on protein and gut health may not appeal to all user segments.

Differentiation

MyFitnessPal offers a comprehensive database for food and nutrition tracking.
The app integrates gamification to motivate users in their health journey.
MyFitnessPal's voice log feature simplifies food tracking for premium users.

Upsides

MyFitnessPal's partnership with Medmate enhances its weight management solutions in Australia.
The app's new high protein meal plan educates users on protein's health benefits.
MyFitnessPal's community of 80 million users strengthens its market position.

Funding

Total raised$17.51 M
Latest valuation$90.00 M
StageBUYOUT
BUYOUT
9/30/2020
$345
ACQUISITION
1/31/2015
$475
$18
$90.00 M