AVP, Regional Marketing at Whoop

Boston, Massachusetts, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Health & Fitness, TechnologyIndustries

Requirements

15+ years of international marketing experience, with proven leadership across multiple regions and markets
Demonstrated success developing and executing regional marketing strategies that drive brand affinity and business growth
Experience managing distributed teams and operating within matrixed global organizations
Strong strategic acumen with a track record of identifying and launching into new international markets
Deep cultural fluency and ability to create campaigns that connect locally while aligning to a global brand
Highly analytical and data-driven, with experience managing marketing performance and regional budgets
Excellent communication and stakeholder management skills; capable of advocating effectively for regional priorities within a global org
Willingness and ability to travel internationally on a regular basis
Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions
Based in the WHOOP office located in Boston, MA (remote candidates will not be considered)

Responsibilities

Lead, support, and scale a high-performing team of Country Marketing leads focused on delivering demand and cultural relevance in their local markets
Translate WHOOP’s global brand strategy into localized marketing plans that resonate with local audiences and deliver business results
Serve as a critical advocate for regional teams, ensuring their insights and needs inform global marketing priorities and resource allocation
Identify and evaluate new market opportunities, conducting competitive, cultural, and commercial assessments to inform global expansion strategy
Partner with Growth to optimize and localize the direct-to-consumer experience by market
Work with Sales and FP&A on regional sales forecasting and demand planning
Collaborate closely with Sales and Trade Marketing teams to align regional marketing with omnichannel sales goals, driving acquisition and growth across retail, digital, and partner channels
Oversee development and execution of in-market campaigns across events, influencer marketing, partnerships, content, and media
Monitor performance across all markets, using data to inform optimization and ensure continued ROI on regional initiatives
Responsible for optimizing regional marketing budgets, balancing strategic investments with performance accountability
Travel regularly to key and emerging markets to support launches, meet local partners, and stay connected to regional dynamics

Skills

Key technologies and capabilities for this role

Regional MarketingBrand StrategyDemand GenerationTeam LeadershipMarket ExpansionCompetitive AnalysisSales ForecastingOmnichannel MarketingInfluencer MarketingEvent Marketing

Questions & Answers

Common questions about this position

What is the location requirement for this role?

The role is based in WHOOP's Boston HQ, with regular international travel to priority and emerging markets expected.

What experience level is required for this position?

Candidates need 15+ years of international marketing experience, with proven leadership across multiple regions and markets.

What are the key responsibilities of this role?

The role involves leading a team of Country Marketing leads, translating global brand strategy into localized plans, advocating for regional teams, identifying new market opportunities, and overseeing in-market campaigns while managing budgets.

What salary or compensation does this position offer?

This information is not specified in the job description.

What makes a strong candidate for this AVP role?

A strong candidate will have 15+ years of international marketing experience, success in regional strategies driving growth, experience managing distributed teams, strategic acumen for new markets, cultural fluency, and strong analytical skills.

Whoop

Wearable fitness tracker with personalized insights

About Whoop

WHOOP offers a fitness membership that focuses on improving personal health and performance through a wearable device called the WHOOP Strap 3.0. This device continuously collects physiological data, including heart rate, sleep patterns, and recovery levels, to provide users with personalized recommendations on their daily activity, sleep needs, and readiness for performance. Unlike many competitors, WHOOP operates on a subscription model, where users pay a fee to access the membership, which includes the device and continuous insights through the WHOOP app. This model not only provides a steady revenue stream but also fosters a strong community among users, encouraging engagement through teams, challenges, and social features. The goal of WHOOP is to help users optimize their health and performance while minimizing injury risk.

Boston, MassachusettsHeadquarters

2012Year Founded

$393.7MTotal Funding

SERIES_FCompany Stage

Data & Analytics, HealthcareIndustries

501-1,000Employees

Benefits

Take Time Off: Time outside of the office is important for sleep, strain and recovery! Our PTO plan encourages members to take time off in order to come back refreshed.

Live a Healthy Lifestyle: Our competitive benefits package includes premium medical, dental, and vision coverage for employees and their dependents. Life and disability insurance are also available.

Feel Invested: In addition to a competitive base salary and 401k, you're eligible to receive stock options to share in the future of WHOOP. Work means more when you have personal stake. You have ownership in what we are building.

Eat Well: Keep hunger at bay with endless snacks in our fully stocked kitchen. Enjoy catered team lunches on Friday, and even a cold brew keg.

Know The Product: We want you to understand and experience the product firsthand. We offer you a WHOOP strap and membership at no cost.

Be Active: Take advantage of our office gym and on-site showers! WHOOP also offers a $500 yearly wellness perk for fitness classes and memberships.

Be Present: It’s important to be present when bringing home a new family member. Take care of your loved ones with 12 weeks paid parental leave, plus an additional 2 weeks to gradually return to work.

Love Where You Work: Sitting in the heart of Fenway, our beautiful office overlooks Fenway Park. A prime location for great food, not to mention catching a Sox game, too!

Work Hard, Play Harder: If we don't already have a club here that fits your lifestyle and interests, you're encouraged to start one. Share your passions with others at work, or discover new ones!

Risks

Increased competition from brands like Oura and Fitbit threatens market share.

Privacy concerns over data collection could lead to regulatory challenges.

Economic downturns may affect consumer willingness to pay subscription fees.

Differentiation

WHOOP offers 24/7 physiological data tracking with its WHOOP Strap 3.0.

The company provides personalized health insights for athletes and fitness enthusiasts.

WHOOP's subscription model includes a community aspect for user engagement.

Upsides

WHOOP's partnership with Cristiano Ronaldo boosts brand visibility and credibility.

Expansion into 56 markets enhances WHOOP's global presence and growth potential.

Collaborations with brands like Assos strengthen WHOOP's position in sports technology.

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