Associate Product Marketing Manager

United States

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Not SpecifiedCompensation

Entry Level & New Grad, Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Software, E-commerceIndustries

Requirements

Candidates should have 1-2+ years of prior product marketing experience and excellent writing and editing skills with a keen attention to detail. Strong time management skills to balance multiple projects and proficiency with analytics tools like Google Analytics, Amplitude, and Tableau are required. The ideal candidate is self-motivated and eager to learn about product marketing in a fast-paced environment. Foundational knowledge of selling on Amazon is a major plus, as is in-house experience at a SaaS or tech company.

Responsibilities

The Associate Product Marketing Manager will support the development of product messaging and positioning, assist in creating content for marketing collateral, and collaborate on multi-channel campaigns. They will coordinate new product or feature launches, collect and analyze customer feedback, and conduct market research to inform strategies and identify growth opportunities.

Skills

Product Marketing

Go-to-market strategy

Marketing campaigns

Product messaging

Content creation

SaaS

Amazon selling

TikTok selling

Walmart selling

Pacvue

eCommerce advertising and sales optimization platform

About Pacvue

Pacvue provides eCommerce solutions that focus on optimizing advertising and sales for online retailers. Its software platform includes tools for campaign automation, sales analytics, and digital shelf optimization, which help clients manage their online advertising campaigns more effectively. By automating repetitive tasks and centralizing key metrics, Pacvue allows businesses to save time and improve their sales performance. Unlike many competitors, Pacvue emphasizes education and support through resources like Pacvue University, which offers self-guided courses and accreditations. The company's goal is to empower eCommerce businesses, from small entrepreneurs to large enterprises, to succeed in the competitive online marketplace.

Seattle, WashingtonHeadquarters

2018Year Founded

$1.1MTotal Funding

ACQUISITIONCompany Stage

Data & Analytics, Consumer SoftwareIndustries

201-500Employees

Benefits

Unlimited Paid Time Off

Paid Holidays

Medical Insurance

Dental Insurance

Vision Insurance

Health Savings Account/Flexible Spending Account

Life Insurance

Pet Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Parental Leave

Paid Vacation

Risks

Emerging eCommerce platforms with similar tools could erode Pacvue's market share.

Rapid AI development may outpace Pacvue's integration capabilities, risking competitive edge loss.

Economic downturns could reduce demand for eCommerce advertising solutions, impacting revenue.

Differentiation

Pacvue offers a comprehensive platform integrating retail media, commerce operations, and advanced measurement.

The company provides specialized services like Revenue Recovery, enhancing its value proposition.

Pacvue University offers educational resources, supporting client success and satisfaction.

Upsides

AI-driven personalization in eCommerce enhances customer engagement and conversion rates.

Retail media networks expansion provides new opportunities for Pacvue's advertising solutions.

Omnichannel retail strategies offer growth potential for platforms integrating online and offline experiences.

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