Associate Manager - Media at Global Worldwide

New Delhi, Delhi, India

Global Worldwide Logo
Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing, AdvertisingIndustries

Requirements

Candidates should possess at least 3 years of experience in performance marketing, specifically with Google & Meta Ads, along with strong expertise in Google Tag Manager (GTM), Shopping Ads, and Media Planning. They must have a proven track record in sales-focused campaign management and data analytics, and proficiency in Google Analytics, bid strategies, and audience targeting.

Responsibilities

The Associate Manager - Media will be responsible for planning, executing, and optimizing Google & Meta Ads campaigns, including Search, Display, P.max, Shopping, and YouTube. They will manage sales-driven campaigns with a focus on revenue and performance, optimize the Google Merchant Feed for Shopping Ads, implement and track via Google Tag Manager (GTM) for accurate analytics, and analyze performance using Google Analytics to improve campaign performance.

Skills

Google Ads
Meta Ads
Google Tag Manager
Google Analytics
Shopping Ads
Google Merchant Feed
Performance Marketing
Media Planning
Bid Strategies
Audience Targeting
P.max
YouTube Ads

Global Worldwide

Leads in agriculture, materials science, and gaming

About Global Worldwide

Global Worldwide operates in multiple sectors, including agriculture, materials science, genetic engineering, election management systems, and pharmaceutical testing. The company utilizes scientific methods to create solutions that address global challenges and fulfill customer needs. Recently, it has ventured into mobile video game development, applying its expertise to design engaging digital experiences. Global Worldwide distinguishes itself from competitors by combining its long-standing industry knowledge with new digital initiatives, allowing it to serve a diverse clientele through various revenue streams such as product sales, service contracts, and digital content. The company's goal is to continuously adapt and evolve, ensuring it meets the demands of changing global markets.

Atlanta, GeorgiaHeadquarters
1945Year Founded
VENTURE_UNKNOWNCompany Stage
Food & Agriculture, Consumer Software, Biotechnology, GamingIndustries
51-200Employees

Risks

Genetic engineering faces scrutiny and potential regulation due to ethical concerns.
Competition from Tencent and Activision Blizzard threatens Global Worldwide's gaming division.
Election management systems risk backlash over security and integrity concerns.

Differentiation

Global Worldwide excels in diverse sectors, including agriculture and genetic engineering.
The company integrates historical strengths with new ventures like mobile video games.
Global Worldwide's multifaceted business model spans product sales, services, and digital content.

Upsides

Demand for sustainable agriculture boosts Global Worldwide's precision farming technologies.
Biodegradable materials create opportunities in Global Worldwide's materials science division.
CRISPR advancements enhance Global Worldwide's genetic engineering capabilities.

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