Associate Manager, Marketing Operations at Cresco Labs

Chicago, Illinois, United States

Cresco Labs Logo
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
CannabisIndustries

Requirements

Candidates should possess a Bachelor's degree and at least 2 years of experience in marketing operations, field marketing, or a related field. Experience in a highly regulated industry, managing marketing assets, vendor coordination, or field marketing support is beneficial. Hands-on experience with marketing tools, asset management systems, or eCommerce platforms is preferred.

Responsibilities

The Associate Manager of Marketing Operations will maintain and update the creative asset database, adapt marketing materials for state-specific compliance, and collaborate with Retail teams on brand-led creative briefs. They will manage product listings, execute content updates, ensure field teams have necessary marketing assets, and maintain the marketing tool order portal. This role also involves supporting partner relationships with asset distribution and assisting in the execution of new marketing operations initiatives and promotional campaigns.

Skills

Marketing Operations
Regulatory Compliance
Product Consistency
Customer Satisfaction
Organization
Detail-oriented

Cresco Labs

Cultivates, processes, and sells cannabis products

About Cresco Labs

Cresco Labs is involved in the U.S. cannabis industry as a grower, processor, and retailer of cannabis products for both recreational and medical users. The company offers a range of trusted brands to meet diverse consumer needs and operates in eleven states with a focus on high-demand markets and strict regulations. Cresco Labs stands out by emphasizing responsible practices, community empowerment, and eco-friendly initiatives, aiming to create a reputable cannabis industry. Its goal is to ensure that its success benefits local communities and stakeholders while delivering high-quality cannabis products.

Chicago, IllinoisHeadquarters
2013Year Founded
$105.1MTotal Funding
IPOCompany Stage
Social Impact, Consumer GoodsIndustries
1,001-5,000Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Health Savings Account/Flexible Spending Account
Unlimited Paid Time Off
Paid Vacation
Paid Holidays
401(k) Company Match
401(k) Retirement Plan
Performance Bonus
Stock Options
Employee Discounts

Risks

Increased competition in Ohio following the legalization of recreational cannabis.
Potential supply chain disruptions due to rapid expansion in Pennsylvania.
Regulatory challenges in maintaining compliance across multiple states.

Differentiation

Cresco Labs operates in eleven states, focusing on high-demand, regulated markets.
The company uses a consumer-packaged-goods approach to cannabis production and distribution.
Cresco Labs emphasizes eco-friendly practices and community empowerment initiatives.

Upsides

Cresco Labs reported a tenfold increase in operating cash flow in Q1 2024.
The company is expanding retail operations, with 72 locations nationally, including Ohio and Pennsylvania.
Cresco Labs' diverse brand portfolio caters to both recreational and medical cannabis users.

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