DraftKings

Revenue Operations Specialist - Promotional Measurement

United States

Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Gambling & CasinosIndustries

Position Overview

  • Location Type: Not specified
  • Job Type: Full time
  • Salary: $85,600.00 USD - $107,000.00 USD (plus bonus, equity, and benefits as applicable)

DraftKings is seeking a Revenue Operations Specialist to spearhead the adoption of a new promotional measurement framework and refine promotional strategy. This role involves evaluating the impact of promotional campaigns through rigorous analysis and experimentation, using data-savvy insights to drive smarter, faster decisions across the Online Sports Betting business.

Responsibilities

  • Lead implementation and business-wide adoption of DraftKings’ new promotional measurement framework.
  • Investigate, analyze, and clearly communicate the performance of promotional campaigns relative to defined objectives and Key Performance Indicators.
  • Generate actionable insights that drive measurable improvements to customer long-term value and revenue outcomes.
  • Propose new frameworks, tools, or methodologies to better assess campaign efficiency and customer behavior.
  • Collaborate with cross-functional stakeholders (i.e. Analytics, Sports Owners) to align measurement goals, ensure data transparency and communicate on promotional success.

Requirements

  • Bachelor’s degree in a related field and at least 3 years of experience in business analytics, marketing science, or operations.
  • Strong proficiency in SQL and data visualization tools such as Tableau, Sigma and Looker.
  • Experience evaluating A/B tests, campaign lift, or other experiment methodologies.
  • Proven ability to turn ambiguous data into clear, concise narratives for non-technical stakeholders.
  • Strong problem-solving and critical thinking skills; comfortable challenging assumptions and asking “why”.
  • Familiarity with revenue or promotional metrics in digital consumer or gaming businesses is a strong plus.
  • Excellent communication and stakeholder management skills, particularly in cross-functional environments.
  • #LI-AW1

Company Information

DraftKings is a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, employees may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment.

Additional Information

  • The US base salary range for this full-time position is $85,600.00 USD - $107,000.00 USD, plus bonus, equity, and benefits as applicable.
  • Compensation is determined by role, level, and location.
  • Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
  • It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment.

Skills

SQL
Data Visualization
Data Analysis
Campaign Performance Evaluation
Customer Behavior Analysis
Operational Strategy

DraftKings

Online platform for fantasy sports and betting

About DraftKings

DraftKings operates in the online gaming and entertainment industry, focusing on daily fantasy sports, sports betting, and online casino games. Users can engage in daily fantasy sports contests for cash prizes, place bets on various sports events, and play casino games like slots, blackjack, roulette, and poker. The platform also includes a marketplace for digital collectibles, allowing users to buy, sell, and trade NFTs of celebrities. DraftKings ensures compliance with gaming regulations, providing a secure environment for its users. Unlike many competitors, DraftKings offers a diverse range of gaming options and revenue streams, attracting a wide audience of sports fans, gamblers, and digital collectors. The company's goal is to create a comprehensive and safe platform for users to enjoy various gaming activities and digital asset trading.

Boston, MassachusettsHeadquarters
2012Year Founded
$911.4MTotal Funding
IPOCompany Stage
Crypto & Web3, GamingIndustries
1,001-5,000Employees

Benefits

Performance Bonus
Company Equity

Risks

Class action lawsuit for alleged unlawful account termination could damage reputation.
Accusations of collusion with FanDuel may lead to antitrust investigations.
Sportsbook+ in New York may face regulatory scrutiny over its subscription model.

Differentiation

DraftKings offers a unique combination of fantasy sports, sports betting, and online casino games.
The company has ventured into the NFT market, expanding its digital collectibles offerings.
DraftKings ensures a secure gaming environment through compliance with gaming authorities.

Upsides

Partnership with Delta Air Lines could open new revenue streams through in-flight gaming.
Launch of Sportsbook+ in New York offers enhanced odds, attracting more subscribers.
Entry into the NFT market taps into the growing digital collectibles trend.

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