[Remote] Sr. Field Events Marketing Specialist at SailPoint

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Cybersecurity, SoftwareIndustries

Requirements

Candidates must possess a Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience. A minimum of 4+ years of hands-on experience in field event marketing planning and execution within a fast-paced technology environment is required. Demonstrated expertise in planning and executing vendor-led events, roundtables, and local/regional 3rd-party tradeshows and conferences is essential, along with a proven track record of success.

Responsibilities

The Sr. Field Events Marketing Specialist will serve as a tactical executor and strategic planner for SailPoint-led and 3rd-party regional field events across US East & Canada. Responsibilities include developing and executing comprehensive field event strategies, owning and executing a portfolio of events, leading end-to-end event management from strategy to post-event evaluation, and driving cross-functional promotions to ensure event attendance. The role also involves designing and implementing frameworks to track KPIs and ROI, maintaining market intelligence on industry events and competitor activity, and managing event budgets while upholding brand standards.

Skills

Event Marketing

Field Marketing

Demand Generation

Brand Awareness

Project Management

Vendor Management

Contract Negotiation

Logistics Management

Cross-functional Collaboration

Sales Support

Marketing Strategy

SailPoint

Provides identity security solutions for enterprises

About SailPoint

SailPoint provides identity security solutions that help organizations manage and protect digital identities. Its main products, including IdentityIQ, IdentityNow, and File Access Manager, assist businesses in ensuring compliance with regulations, reducing risks, and controlling access to sensitive information. These products work by giving organizations visibility into who has access to what data, allowing them to manage permissions effectively. SailPoint stands out from competitors by utilizing advanced technologies like artificial intelligence and machine learning to enhance its identity governance capabilities. The company's goal is to be a trusted partner for enterprises in navigating the complexities of identity security, ensuring that they can securely manage access to their critical information.

Austin, TexasHeadquarters

2004Year Founded

$20.7MTotal Funding

IPOCompany Stage

Cybersecurity, AI & Machine LearningIndustries

1,001-5,000Employees

Risks

Emerging identity management startups increase competition, potentially eroding market share.

Rapid technological changes may outpace SailPoint's innovation, risking solution obsolescence.

Integration challenges with acquisitions like SecZetta may disrupt services or misalign strategies.

Differentiation

SailPoint specializes in managing and securing digital identities for enterprises.

The company leverages AI and machine learning to enhance identity security solutions.

SailPoint's IdentityIQ provides visibility and control over user access.

Upsides

Growing demand for remote work security boosts SailPoint's remote access management features.

Rising adoption of AI-driven identity analytics aligns with SailPoint's AI capabilities.

Increased regulatory requirements drive demand for SailPoint's identity governance solutions.

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