Associate Director, Analytics

Atlanta, Georgia, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Advertising, MarketingIndustries

Requirements

The ideal candidate should possess 7+ years of experience in media, marketing, or a related field, with at least 5 years of experience in Analytics and 1+ years of experience in a managerial role. A Bachelor’s degree in a relevant field is required, and strong experience in media analytics, particularly digital media, is also necessary.

Responsibilities

As the Associate Director, Analytics, you will lead your team of Analysts in ensuring timely and accurate delivery of analysis across assigned client accounts, develop and execute campaign measurement and data strategies, and develop Analytics talent on your team. You will also be responsible for planning, executing, evaluating, and communicating data-driven, digital marketing results and actionable insights, including the development and implementation of holistic, cross-channel measurement (and testing) plans.

Skills

Performance Marketing

Media Analytics

Digital Media

Data Analysis

Cross-channel Measurement

Testing Plans

Data Strategy

Managerial Skills

Tombras

Full-service digital advertising and analytics agency

About Tombras

Tombras is a full-service agency specializing in digital advertising, leveraging data analytics and creative strategies to drive business results for clients across various industries. The company is known for its expertise in connecting data and creativity to achieve impactful outcomes, utilizing technologies such as data analytics and creative strategies for digital advertising.

New York City, New YorkHeadquarters

1946Year Founded

VENTURE_UNKNOWNCompany Stage

Consulting, Consumer SoftwareIndustries

11-50Employees

Benefits

Unlimited Paid Time Off

Generous parental leave

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

401(k) Retirement Plan

Risks

AI-driven marketing platforms increase competition for traditional strategies.

Ad-blocking technology reduces digital advertising effectiveness.

Stricter privacy regulations limit consumer data collection for targeted advertising.

Differentiation

Tombras leverages AI-driven personalization to enhance customer engagement and conversion rates.

The company integrates augmented reality to create immersive advertising experiences.

Tombras focuses on sustainability in marketing, appealing to environmentally conscious consumers.

Upsides

Short-form video content offers new engagement opportunities with younger audiences.

Data analytics and machine learning optimize ad spend and improve campaign efficiency.

Increased focus on AI-driven personalization enhances campaign effectiveness.

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