Performance Marketing Manager
The ZebraFull Time
Senior (5 to 8 years), Expert & Leadership (9+ years)
Candidates must possess excellent communication and analytics skills, marketing savvy, and the ability to thrive in a fast-paced environment. Required skills include account management, performance management, digital marketing and media buying experience, excellent customer service, outstanding presentation abilities, strong organizational skills, punctuality, attention to detail, a capacity for fast learning and interest in new technologies, the ability to remain calm under pressure, and the capacity to succeed and work independently in a remote setting. A strong knowledge of Google Analytics, Paid Search and media (Google, Facebook, Microsoft, Video, Display), SEO Fundamentals and Principles, and Website Design Best Practices is essential.
The Performance Manager will provide expert guidance on digital media strategies, recommending tailored solutions to help clients achieve their marketing and business objectives through data-driven insights and best practices. Responsibilities include meeting preparation and presentation, developing and presenting client strategies for Websites, Digital Advertising, Conversations Chat Platform, and Online Shopper Digital Retailing. The role involves creating and executing unique marketing ideas and strategies for dealer partners, staying current with industry trends, and educating clients on all Cars Commerce capabilities. The Performance Manager will work seamlessly with various departments including General Support, Inventory Support, Digital Advertising, SEO, Compliance, Marketing Design, Sales, and Analytics. They will be responsible for maintaining and retaining a Dealer Inspire book of business and have the opportunity to build their book of business by generating sales referrals.
Online marketplace for buying and selling cars
Cars Commerce operates as a digital marketplace in the automotive industry, connecting consumers who want to buy or sell cars with automotive businesses like dealerships and manufacturers. The platform provides consumers with essential information about vehicles, including product details, pricing, and seller locations, helping them make informed purchasing decisions. For automotive businesses, Cars Commerce offers insights and data on market trends and consumer behavior, which can enhance their sales strategies. The company generates revenue through advertising and subscription fees from these businesses for services like listings and access to consumer analytics. By utilizing technology and data, Cars Commerce aims to improve the efficiency and effectiveness of the car buying and selling process for both consumers and businesses.