Associate Digital Demand Manager (R-18283) at Dun & Bradstreet

London, England, United Kingdom

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, TechnologyIndustries

Requirements

3 years experience in marketing/demand generation role
Solid experience of executing email campaigns and setting up nurture flows using a Marketing Automation system, preferably Marketo
Experience with digital marketing principles such as SEO, PPC, paid social, email marketing, CRM software
Skilled at agency management
Strong reporting capabilities with the ability to track multi-channel campaign performance
Ability to manage budgets
Solid experience of executing email campaigns and running event programs using a Marketing Automation system, preferably Marketo
Extensive experience in the development of creative campaigns and execution of email marketing, social advertising, content syndication, SEM, paid digital and webinars
Experience effectively leveraging webforms and landing pages for conversion
Skilled at database segmentation and data management
Prior experience of working in an international B2B organization

Responsibilities

Working closely with Integrated Marketing Managers to understand their campaign plans, goals and strategy, then lift plans to coordinate and execute multi-channel demand generation campaigns to drive business revenue
Build out rolling campaign calendar and update campaign checklists, briefs and processes in accordance with best practices and business needs
Partner with IMMs to gather requirements of all digital campaign elements using campaign checklist (including but not limited to: data lists, email copy, nurture flow plans, creative elements for email banners, landing pages and ads, ad copy for social and paid)
Execute emails & nurture flows related to marketing campaigns using our Marketing Automation system (Marketo)
Work closely with the other Digital Demand Managers and Head of European Digital Demand to plan and execute campaign related paid media tactics
Work with Web team to create / update campaign specific website landing pages with gated content or trials leveraging Marketo forms (with Ops and Web team support)
Build and execute digital demand generation programs (considering but not limited to Programmatic, Paid Search, Paid Social, Site Direct, Content Syndication)
Coordinate with IMM’s, content team and Marketing Ops on the creation of new landing pages in support of digital demand generation programs
Define clear and measurable goals for all campaigns, programs and tactics prior to launch
Work closely with Marketing Operations and Analytics team to ensure attribution and tracking is set up across programs for reporting at channel level (traffic, spend, revenue, ROI and other performance KPIs)
Monitor the performance of digital demand generation campaigns and report the results to relevant stakeholders on a regular basis
Look for ways to optimize campaign performance and run A/B testing components as part of each campaign

Skills

Marketo

Demand Generation

Email Marketing

Nurture Flows

Campaign Management

Marketing Automation

Paid Social

Landing Pages

Ad Copywriting

Dun & Bradstreet

Business intelligence products for companies

About Dun & Bradstreet

Dun & Bradstreet seeks to create a global network of trust enabling clients to turn uncertainty into confidence, risk into opportunity, and potential into prosperity. The company is building on its world-class data and analytics—Dun & Bradstreet Data Cloud—to deliver more data and deeper insights.

Jacksonville, FloridaHeadquarters

1840Year Founded

$364.8MTotal Funding

IPOCompany Stage

Data & Analytics, ConsultingIndustries

5,001-10,000Employees

Benefits

Medical and Prescription Drug: Comprehensive coverage through a choice of a Preferred Provider Organization (PPO) plan and Consumer Directed Health Plan (CDHP). The CDHP plan has a Health Savings Account (HSA) option. D&B contributes to the HSA each year.

Dental: Insurance including preventive care, basic care, major care and orthodontia

Vision: Coverage for routine eye exams and prescription lenses, frames and contact lenses

Health Care Accounts: Set aside before-tax dollars to pay for eligible health care expenses. You can choose a Healthcare Flexible Spending Account (FSA) or Health Savings Account (HSA).

Life Insurance: Company paid life insurance, as well as additional coverage including Basic, Supplemental, Spouse or Domestic Partner, and Child

Accidental Death & Dismemberment Insurance: Benefit that provides a payment if you suffer an accident that is fatal or dismembering

Business Travel Accident Insurance: Benefit that provides a payment if you are injured or die as a result of an accident while traveling on Company-approved business

Short-Term Disability (STD): Company provided benefit that offers you income protection for absence due to nonwork-related injury or illness

Long-Term Disability (LTD): Coverage that picks up when your STD ends. It provides income protection if you become totally disabled and are unable to work after 180 days of continuous disability.

Critical Illness Insurance: Insurance that is intended to supplement your medical and disability coverage. It provides a lump-sum benefit in the event you (or a covered family member) are diagnosed with a covered condition, such as cancer, heart attack, and more

Hospital Indemnity Insurance: Provides a lump-sum benefit to help you pay for costs in the event you (or a covered family member) are hospitalized.

Accident Insurance: Provides a lump-sum benefit to help you (or a covered family member) pay for costs for a covered injury and related services

401(k) Plan: Retirement plan into which you can make before-tax, Roth and after-tax contributions; company match is available along with a wide range of investment options

Personalized Planning & Advice (PP&A): Assistance with 401(k) investment decisions and financial wellness

Dependent Care Flexible Spending Account (FSA): Set aside before-tax dollars to use towards eligible dependent child or adult care services

Legal Insurance Plan: Insurance plan that provides you with prepaid legal services to help you address a wide range of legal matters (i.e. home purchase, will creation, small claims court, dispute with a home contractor, and much more)

Home and Auto Insurance: Special group rates and discounts on protection of your home, car and other personal property

Commuter Benefit: Pay for your commuting expenses through before-tax payroll deductions

Pet Insurance: Plan that reimburses you for expenses incurred for covered services

Vacation days: 20 days and you are eligible to earn more based on your years of service

Holidays: 9 paid days that coincide with the national holidays when our US offices are closed, plus one floating holiday of your choice

Volunteer Days: Two days per year to volunteer

Unsick Day: One paid day off to visit the doctor when you are not sick

Paid Maternity & Paternity Leave: Up to 16 weeks of paid leave for the primary caregiver, and up to 2 weeks of paid leave for the secondary caregiver

Employee Assistance Program (EAP): Free confidential support, including access a network of professional counselors, and referrals on resources for everyday needs

Adoption Assistance: Reimbursement for eligible expenses related to adopting a child

Education Assistance: Provides financial assistance for outside education to enable team members to achieve greater results in their current position and/or to prepare team members for future assignments within Dun & Bradstreet

Risks

Rapid AI adoption in B2B could increase competition for D&B's traditional services.

Partnership with Lili may expose D&B to credit management risks for small businesses.

Generative AI in D&B Hoovers may face data privacy and security challenges.

Differentiation

Dun & Bradstreet's DUNSRight® Quality Process ensures high-quality, decision-ready business insights.

The company offers a vast global commercial database with over 220 million business records.

D&B's integration of AI, like ChatD&B, enhances real-time business decision-making capabilities.

Upsides

D&B's AI-driven solutions, like D&B Ask Procurement, improve procurement efficiency and decision-making.

Partnerships with fintechs, such as Lili, expand D&B's offerings for small business banking.

Recognition as a leader in KYC Data Solutions strengthens D&B's market position.

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