Assistant Manager, Lifecycle Marketing, Disney+ at The Walt Disney Company

Minato-ku, Tokyo, Japan

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Entertainment, Media, StreamingIndustries

Requirements

(None specified)

Responsibilities

Execution of Lifecycle Marketing activity - Ownership of Lifecycle Content Calendar finding key drivers to increase Disney+ user viewership and customer engagement, utilizing all marketing channels
Working closely with internal and external stakeholders including brand marketing, programming, creative, legal, partnerships, international lifecycle marketing, and global operation teams to execute collaboratively
Data-driven decision making - Comfortable working with data to identify solutions to problems and monitor performance of automated programs, and BAU campaigns
Identify data-driven opportunities for experimentation and audience segmentation testing - Use data to identify opportunities and hypothesis for testing and experimentation that can improve engagement, churn

Skills

Key technologies and capabilities for this role

Lifecycle MarketingMarketing AutomationExperimentationCustomer RetentionCampaign ManagementMarketing AnalyticsContent PromotionCross-functional CollaborationSubscriber GrowthPerformance Marketing

Questions & Answers

Common questions about this position

Is this position remote?

Yes, the position is remote.

What is the salary range for this role?

This information is not specified in the job description.

What are the key responsibilities of this role?

Responsibilities include execution of lifecycle marketing activities such as owning the lifecycle content calendar to increase user viewership and engagement, working closely with internal and external stakeholders, data-driven decision making, and identifying opportunities for experimentation and audience segmentation testing.

What is the team structure like for this position?

The role is part of the Performance & Lifecycle Marketing team in Japan, working in close partnership with Disney Streaming Services global teams, local teams like Legal, Disney+ marketing, and other lines of business including Studios, Franchise, Live Entertainment, Parks, and Consumer Products.

What kind of experience makes a strong candidate for this role?

Strong candidates will have experience in lifecycle marketing, data-driven decision making, working with stakeholders across teams, and identifying opportunities for experimentation to drive engagement and retention.