Assistant Manager, Lifecycle Marketing, Disney+ at The Walt Disney Company

Minato-ku, Tokyo, Japan

Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Entertainment, Media, StreamingIndustries

Execution of Lifecycle Marketing activity - Ownership of Lifecycle Content Calendar finding key drivers to increase Disney+ user viewership and customer engagement, utilizing all marketing channels
Working closely with internal and external stakeholders including brand marketing, programming, creative, legal, partnerships, international lifecycle marketing, and global operation teams to execute collaboratively
Data-driven decision making - Comfortable working with data to identify solutions to problems and monitor performance of automated programs, and BAU campaigns
Identify data-driven opportunities for experimentation and audience segmentation testing - Use data to identify opportunities and hypothesis for testing and experimentation that can improve engagement, churn