AI and Automation Analyst - PPC Marketing Campaigns

Employment Type: Full Time

Position Overview

At Backcountry, our mission is to connect people to their passions. Our four online stores—Backcountry, Competitive Cyclist, MotoSport and, SteepandCheap—aim to supply our customers with the gear, knowledge, and inspiration necessary to get out there and chase down life’s greatest moments. We do this by providing the biggest and best assortment of premium outdoor products, superior shopping experience, personalized Gearhead expertise, lightning-fast and accurate fulfillment, and inspirational, informative, and community-centered content.

We are building the next-generation AI operating system for retail—one that automates the manual, streamlines the complex, and empowers teams to focus on high-leverage work. We are seeking an AI and Automation Analyst - PPC Marketing Campaigns to architect and execute the next generation of performance marketing. This role will lead the design and implementation of automation workflows, custom GPT-based tools, and scripting to improve how paid search campaigns are run and optimized, while also applying hands-on experience with Google Ads, Meta Ads, and other PPC channels.

This role is challenging – above and beyond the day-to-day responsibilities, you’ll have a big role within a fast-paced team.

This position will report into Marketing Leadership.

Responsibilities

• Design, build, and maintain AI-driven automations and workflows for campaign management, bid strategies, and audience targeting using tools like n8n, Chat GPT, Custom GPT’s, and Python. These will span tools like Excel, Looker, and Slack as well as ad platforms like Google and Meta Ads.
• Launch and optimize campaigns across Google Ads, Meta Ads, and additional platforms.
• Apply AI-powered solutions to automate and enhance campaign performance, budget allocation, keyword management, and reporting.
• Prototype fast, iterate faster – ship working automation MVPs within days, not months.
• Continuously improve platform tooling by standardizing and evolving internal libraries of reusable automations and GPTs.

Requirements

• 2–4 years of hands-on experience in paid search, PPC, or digital marketing campaign management.
• Hands-on experience building workflow automations using tools like n8n.io, Zapier, Make.com, Retool, or similar.
• Deep fluency with generative AI tools, including ChatGPT and prompt engineering.
• Proficiency with Google Ads, Meta Ads, and other major ad platforms.
• Experience integrating multiple systems (e.g., Google Ads, Slack, Looker) into cohesive flows.
• Comfortable with light scripting, API calls, or working with low-code platforms.
• Excellent communication and collaboration skills.
• A mindset of experimentation, velocity, and constant improvement.

What’s in it for you?

Joining Backcountry isn’t just about having a seat at the table—it’s about helping redesign the table entirely. You’ll be challenged, stretched, and supported as you grow faster than you thought possible. In addition to competitive compensation, we offer:

• Executive Access: Work directly with brand CEOs and senior leadership, solving real business problems and earning mentorship from top operators.
• AI-First Skill Building: Get hands-on with the most advanced AI tools in the market. From automation to prompt engineering, you’ll build a modern tech stack that sets you apart in any industry.
• Accelerated Career Path: High performers are quickly entrusted with greater responsibility, new challenges, and leadership opportunities across our portfolio of brands.
• Competitive benefits: Paid time off policies, 401(k)/RRSP match, medical/dental/vision and a variety of supplemental policies, and employee discounts at our portfolio companies.

Application Instructions

• 📞 Step 1: If you align with our vision and meet the qualifications, we’ll reach out to schedule a conversation and introduce Backcountry.
• 🧠 Step 2: You’ll complete