Director, SEO & AI Optimization

The Director of SEO & AI Optimization will be responsible for enhancing brand performance on traditional and generative search engines, including AI platforms. This involves leading testing, adoption, and training of AI tools for process optimization and performance tracking. The role requires researching and publishing point-of-view articles, building out the New York office, managing and training junior team members, and leading client relationships for 4-5 brands. Responsibilities include leading client calls, preparing reports, conducting Quarterly Business Reviews, identifying upsell opportunities, and assisting with new business pitches. The director will collaborate cross-functionally with senior leaders, build frameworks for the SEO & AI team, define strategic SEO growth opportunities, and communicate with client stakeholders up to the C-level. They will oversee SEO, Content, and AI client work, collaborate with product and development teams on technical SEO initiatives, and communicate client roadblocks to leadership. The role also involves securing client renewals and increasing investments through project proposals, evolving services by leveraging AI tools and data insights, researching and testing new AI-powered solutions, and initiating new service offerings, particularly within AI search platforms. Additionally, the director will foster a culture of teamwork and collaboration, lead and motivate internal teams, and lead training programs for junior team members and cross-team educational initiatives.