Wpromote

Senior Programmatic Manager (Retail/DTC)

United States

$83,000 – $97,000Compensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing & AdvertisingIndustries

Senior Programmatic Manager

Position Overview

We are seeking a Senior Programmatic Manager to play a key role in the strategy and execution of programmatic advertising campaigns. This role requires a strong understanding of the programmatic landscape, a data-driven approach, and a passion for optimizing campaign performance. The successful candidate will be responsible for implementing programmatic best practices, collaborating with other teams, and delivering exceptional results.

Requirements

  • Hands-on keyboard experience managing programmatic campaigns across major Demand-Side Platforms (DSPs), including The Trade Desk (TTD), DV360, and Amazon DSP.
  • Strong analytical skills.
  • Good understanding of measurement and optimization techniques.
  • Ability to translate data into actionable insights.
  • Passion for programmatic advertising.
  • Ability to thrive in a fast-paced environment.
  • Enjoy collaborating with others.

Responsibilities

  • Executing programmatic strategies, aligning with campaign objectives and KPIs.
  • Implementing programmatic best practices across campaigns, including campaign setup, targeting, optimization, and reporting.
  • Staying up-to-date with the latest programmatic trends and technologies.

Company Information

Wpromote is committed to building a better, more inclusive work environment and supporting our people at every stage of their careers. We prioritize a strong work-life balance through our policies and benefits. We have been recognized as a Best Place to Work by Ad Age and Glassdoor, and Adweek’s Fastest Growing Digital Agency. We are rapidly expanding our teams and seeking new experts to push the boundaries of marketing.

Benefits and Perks

  • Half-day Fridays year-round
  • Unlimited PTO
  • Extended Holiday break (Winter)
  • Flexible schedules
  • Work from anywhere options*
  • 100% paid parental leave
  • 401(k) matching
  • Medical, Dental, Vision, Life, Pet Insurance
  • Sponsored life insurance
  • Short Term Disability insurance & additional voluntary insurance
  • Annual Class Pass Credits and more!

Compensation

  • Salary Range: $83,000 - $97,000 annually. This range is based on various factors including skill set, experience, education, market dynamics, and location.
  • Total Compensation: Includes benefits (listed above) and an annual performance bonus.
  • Annual Target Bonus: Paid based on Company, department, and individual performance. Bonuses are not guaranteed and require active employee status in good standing.

Employment Type

  • Full Time

Location Type

  • Remote (may be performed remotely in most states within the US, with some exclusions)
  • Office hubs available in Los Angeles, Chicago, and New York for learning, development, events, and collaboration.

Important Notice: Beware of Job Scams

  • Wpromote recruiting communications will only be sent through official channels via wpromote.com email addresses.
  • Verify postings on Wpromote.com/careers.
  • We do not require payment or fees during the hiring process.
  • We do not request sensitive information like Social Security numbers or payment details.
  • Safeguard yourself against scams and report suspicious activity.

#LI-SD #LI-Remote

Skills

Programmatic Advertising
Demand-Side Platforms (DSPs)
The Trade Desk (TTD)
DV360
Amazon DSP
Data Analysis
Campaign Optimization
Measurement Techniques
Data-Driven Decision Making

Wpromote

Digital marketing agency for business growth

About Wpromote

Wpromote helps businesses grow through digital marketing strategies that combine paid media and SEO. Their services include social media ads, search engine marketing, and content optimization, all tailored to meet the unique needs of each client. By using data analytics and predictive modeling, Wpromote creates marketing campaigns that aim to increase sales and audience engagement. Unlike many competitors, they focus on delivering measurable results that directly impact their clients' revenue. The goal of Wpromote is to provide customized marketing solutions that drive significant growth for businesses of all sizes.

El Segundo, CaliforniaHeadquarters
2001Year Founded
GROWTH_EQUITY_VCCompany Stage
Data & Analytics, ConsultingIndustries
501-1,000Employees

Benefits

Unlimited Paid Time Off
Flexible Work Hours
Remote Work Options
Paid Vacation
401(k) Company Match
Medical Insurance
Dental Insurance
Vision Insurance
Life Insurance
Pet Insurance
Short Term Disability insurance

Risks

AI-driven marketing tools may outpace Wpromote's current offerings.
Data privacy regulations could strain resources and impact profitability.
Shift towards in-house marketing teams may reduce demand for Wpromote's services.

Differentiation

Wpromote offers a unique blend of paid media and SEO strategies.
Their proprietary Polaris platform provides a competitive edge in social media marketing.
Wpromote's data-driven approach tailors marketing efforts to client-specific goals.

Upsides

Wpromote's Creative Accelerator shows a 91% ROAS lift in beta tests.
Partnership with PubMatic enhances transparency and efficiency in media buying.
Recognition as a top digital agency boosts talent acquisition and retention.

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