Wpromote

Senior Programmatic Manager (Retail/DTC)

United States

$83,000 – $97,000Compensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing & AdvertisingIndustries

Requirements

Candidates should possess a strong understanding of the programmatic landscape, demonstrating hands-on experience managing programmatic campaigns across major Demand-Side Platforms (DSPs) such as The Trade Desk (TTD), DV360, and Amazon DSP. They must have strong analytical skills and a good understanding of measurement and optimization techniques, along with the ability to translate data into actionable insights.

Responsibilities

The Senior Programmatic Manager will execute programmatic strategies, aligning with campaign objectives and KPIs. They will implement programmatic best practices across campaigns, including campaign setup, targeting, optimization, and reporting. This individual will also stay up-to-date with the latest programmatic trends and technologies, collaborating with other teams to deliver exceptional results and contribute to the overall success of Wpromote’s clients.

Skills

Programmatic Advertising
Demand-Side Platforms (DSPs)
The Trade Desk (TTD)
DV360
Amazon DSP
Data Analysis
Campaign Optimization
Measurement Techniques
Data-Driven Decision Making

Wpromote

Digital marketing agency for business growth

About Wpromote

Wpromote helps businesses grow through digital marketing strategies that combine paid media and SEO. Their services include social media ads, search engine marketing, and content optimization, all tailored to meet the unique needs of each client. By using data analytics and predictive modeling, Wpromote creates marketing campaigns that aim to increase sales and audience engagement. Unlike many competitors, they focus on delivering measurable results that directly impact their clients' revenue. The goal of Wpromote is to provide customized marketing solutions that drive significant growth for businesses of all sizes.

El Segundo, CaliforniaHeadquarters
2001Year Founded
GROWTH_EQUITY_VCCompany Stage
Data & Analytics, ConsultingIndustries
501-1,000Employees

Benefits

Unlimited Paid Time Off
Flexible Work Hours
Remote Work Options
Paid Vacation
401(k) Company Match
Medical Insurance
Dental Insurance
Vision Insurance
Life Insurance
Pet Insurance
Short Term Disability insurance

Risks

AI-driven marketing tools may outpace Wpromote's current offerings.
Data privacy regulations could strain resources and impact profitability.
Shift towards in-house marketing teams may reduce demand for Wpromote's services.

Differentiation

Wpromote offers a unique blend of paid media and SEO strategies.
Their proprietary Polaris platform provides a competitive edge in social media marketing.
Wpromote's data-driven approach tailors marketing efforts to client-specific goals.

Upsides

Wpromote's Creative Accelerator shows a 91% ROAS lift in beta tests.
Partnership with PubMatic enhances transparency and efficiency in media buying.
Recognition as a top digital agency boosts talent acquisition and retention.

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