Account Executive (Media Agencies)

New York, New York, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Media, Data & Analytics, Market ResearchIndustries

Requirements

Candidates must have 2-4 years of experience working at a media agency in a sales, programmatic trader, data onboarder, or media buying role. A strong understanding of media planning and buying processes, audience data, and digital ad operations is required. The ideal candidate will have an interest in transitioning into a client-facing sales or full-cycle business development role, possess excellent communication skills with a consultative approach, and be highly organized and detail-oriented. Experience using DSPs, onboarding platforms, or audience tools is a strong plus, as is familiarity with CRM systems like Salesforce. A BA/BS degree, preferably in Communications, Marketing, Business, or a related field, is necessary.

Responsibilities

The Account Executive will engage with media agencies to develop and execute a strategic sales plan to increase revenue through NIQ Data-as-a-Service solutions. They will drive and develop client relationships, optimize client investments, and help agencies utilize NIQ’s data for improved audience targeting, planning, and campaign measurement. Responsibilities include prospecting, networking, developing new business opportunities, evangelizing NIQ data assets, and contributing to strategic recommendations based on client needs. The role involves participating in client discovery conversations, tailoring NIQ solutions, generating sales leads, maintaining a sales pipeline, assisting with sales materials and presentations, and maintaining CRM data. Additionally, the Account Executive will act as a liaison between teams, build fluency in NIQ’s offerings, and stay current with industry trends.

Skills

Sales

Client Relationship Management

Data-as-a-Service

Programmatic Trading

Data Onboarding

Media Buying

Audience Targeting

Campaign Measurement

Sales Pipeline Management

Consultative Sales

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters

1963Year Founded

$45.1MTotal Funding

ACQUISITIONCompany Stage

Data & Analytics, ConsultingIndustries

10,001+Employees

Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.

Privacy regulations may impact Nielsen's data collection capabilities.

Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.

The Diverse Media Equity program elevates diverse-owned media companies' visibility.

Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.

Partnerships with P&G and NMSDC support diverse media representation.

Collaboration with TikTok improves digital audience measurement services.

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