Zefr

Account Executive (Canada)

Toronto, Ontario, Canada

Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Advertising, AI & Machine Learning, Consumer SoftwareIndustries

Position Overview

  • Location Type: Remote
  • Employment Type: Full-Time
  • Salary: $100,000 - [Salary Range Omitted]

Zefr is the leader in AI-powered content classifications for brands and advertisers. Our platform is purpose-built for multi-modal content understanding on open platforms like YouTube, TikTok, Meta, and Snap, with pre-bid activation and verification solutions. We safeguard media and AI investments while maximizing performance and efficacy on those channels. Zefr is seeking a highly motivated Account Executive to drive increased revenue during its current phase of explosive growth! We offer national advertisers a compelling portfolio of innovative, social video solutions and the opportunity to understand, engage, and target our most brand loyal consumers. You will play a key role in defining Zefr’s products to meet clients’ needs and building deep, strategic relationships with the world’s largest advertisers.

Requirements

  • Minimum of 3+ years digital media sales experience
  • Passion for digital advertising and ability to thrive in a fast-paced, changing environment
  • Experience selling digital video (preferred) and knowledge of YouTube and/or broadcast video
  • Track record of performing against quota and excelling in a competitive market
  • Proven relationships with major agencies and client direct
  • Strong client relationships with access to brand marketers and executive-level agency decision makers
  • Excellent written/verbal communication skills and comfort presenting to clients
  • Ability to travel nationwide to attend client meetings, conferences, seminars, and industry events

Responsibilities

  • Prospect and grow revenue against a defined account list of top Fortune 500 brands and their ad agencies.
  • Develop and maintain client relationships at all levels of an account, focusing on brand marketers and executive-level agency decision-makers.
  • Deliver holistic account coverage and drive digital agency spending.
  • Meet and exceed quarterly and annual revenue goals according to the sales plan.
  • Provide ongoing sales activity reporting and analysis for accurate revenue forecasting.
  • Work with senior management on revenue forecasting, sales planning, and sales strategy.
  • Represent Zefr in the industry via conference attendance and active participation with relevant organizations to increase brand awareness and drive new leads and client engagements.

Application Instructions

  • [Application instructions omitted - Further details would be needed to complete this section.]

Company Information

  • What we do: Zefr is the leader in AI-powered content classifications for brands and advertisers.
  • Headquarters: Los Angeles (with global offices in New York, Chicago, London, Toronto, Singapore, and more)
  • Benefits:
    • Flexible PTO
    • Company-paid Health Care, Dental, Vision, Life and Disability benefits
    • Fully remote work
    • “Summer Fridays” (shorter work days on select Fridays during the summertime)
    • Optional in-person and virtual events

Skills

digital media sales
digital video
YouTube
client relationships
communication
presentation

Zefr

Contextual advertising technology for brands

About Zefr

Zefr focuses on contextual advertising, helping brands place their ads alongside relevant content without using personal information. Their technology is especially effective for video ads on platforms like YouTube and Facebook, allowing brands to reach specific audiences while maintaining user privacy. Zefr's Contextual Data Management Platform organizes brand preferences to deliver targeted ad campaigns with high engagement rates. The company differentiates itself by prioritizing privacy-compliant advertising, making it a valuable partner for brands looking to optimize their digital marketing efforts.

Los Angeles, CaliforniaHeadquarters
2009Year Founded
$63.1MTotal Funding
SERIES_ECompany Stage
Data & Analytics, EntertainmentIndustries
201-500Employees

Risks

Emerging AI technologies may increase competition in contextual advertising.
Reliance on platforms like YouTube and Facebook exposes Zefr to algorithm changes.
Expansion into new platforms like Snapchat may pose integration challenges.

Differentiation

Zefr specializes in privacy-compliant contextual advertising, avoiding personal information usage.
Their Contextual Data Management Platform offers impression-level transparency for ad campaigns.
Zefr's Atrium suite provides transparency in walled gardens like Meta and TikTok.

Upsides

Growing demand for privacy-compliant ads aligns with Zefr's contextual advertising approach.
Expansion into Snapchat's ad ecosystem enhances Zefr's brand safety measurement capabilities.
Promotion of Jon Morra to Chief AI Officer boosts AI-driven content analysis.

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