OLLY

Nutritional supplements for health and wellness

San Francisco, California, United States

About OLLY

OLLY offers a variety of nutritional supplements aimed at improving overall well-being. Their product range includes gummies, softgels, capsules, and powders that target specific health needs such as sleep, mood, immunity, beauty, and general health. OLLY's products are designed to be convenient and enjoyable, making it easier for health-conscious consumers of all ages to incorporate essential nutrients into their daily routines. Unlike many competitors, OLLY operates on a direct-to-consumer model, selling products directly through their website, which allows them to enhance customer experience and build loyalty. Their goal is to provide high-quality, scientifically-backed supplements that help individuals improve their health in a simple and enjoyable manner.

San Francisco, CaliforniaHeadquarters
2013Year Founded
$642KTotal Funding
GROWTH_EQUITY_VCCompany Stage
Healthcare, Consumer GoodsIndustries
51-200Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Unlimited Paid Time Off
Paid Vacation
Paid Sick Leave
Paid Holidays
Parental Leave
Fertility Treatment Support
401(k) Retirement Plan
401(k) Company Match
Hybrid Work Options
Wellness Program
Free product

Risks

Increased competition in menopause supplements could impact OLLY's market share.
Legal challenges over melatonin mislabeling could harm OLLY's reputation and finances.
Consumer skepticism about nootropic ingredients may affect new cognitive health product sales.

Differentiation

OLLY offers a wide range of wellness products, including gummies, softgels, and powders.
The company focuses on science-backed formulations, enhancing trust and credibility with consumers.
OLLY's direct-to-consumer model allows control over customer experience and data collection.

Upsides

OLLY's entry into the menopause category addresses an underserved market with high demand.
The partnership with Roku offers innovative e-commerce opportunities through streaming platforms.
OLLY's focus on clean label products aligns with consumer demand for transparency and quality.

Funding

Total raised$642.0 K
StageGROWTH_EQUITY_VC
GROWTH EQUITY VC
3/31/2020
$1