Brand Manager at OLLY

San Francisco, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Vitamins Minerals Supplements, Health and WellnessIndustries

Requirements

6-8 years experience as a successful marketer in the CPG industry
Ability to provide clear direction and partnership to multiple cross-functional efforts, ensuring complex issues, priorities, and requirements are considered and integrated in decision-making
Excellent strategic capabilities, analytical and creative problem-solving abilities, and work organization
Strong understanding of how to read and manage the P&L, and work cross-functionally to deliver financial goals
Ability to toggle between high-level strategy & vision and detailed analytics; also between data-driven/fact-based and creative/gut-feel decision-making
Strong analytical skills and experience working with syndicated and shopper data such as IRI Unify, Target POL, etc
Ability to change information into insights for actionable growth
True “Team Player” who can work cross-functionally to achieve results
Strong ability in presentation development and storytelling in PowerPoint and analysis in Excel
Ability to multi-task and thrive in a dynamic, deadline-driven environment
Experience in nutritional space a plus, but not required
MBA a plus, but not required

Responsibilities

Champion the development of bold ideas to drive growth and deliver against the business and brand strategies
With support of the Brand Director, and in collaboration with the Innovation team, develop the long-term strategy for VMS segments inclusive of marketing, innovation, and channel strategies
Manage multiple VMS segments and associated projects for base business, including renovation and label updates
Develop and execute best in class plans for owned segments, annually and long term, including launch plans for new Innovation items
Participate in Quarterly Business Review process for multiple VMS segments. Monitor business and brand health through shipment/consumption data and competitive analysis, and make ongoing recommendations and adjustments to ensure the brand delivers against annual targets
Partner with Insights to translate consumer learnings into actionable business initiatives
Help create brand and category stories for strategic customers
Develop direct reports to develop the next leaders in the Brand organization

Skills

Key technologies and capabilities for this role

Brand StrategyCompetitive AnalysisConsumer InsightsInnovation StrategyMarketing PlanningProject ManagementData AnalysisBusiness ReviewsChannel StrategyCategory Management

Questions & Answers

Common questions about this position

What experience is required for the Brand Manager role?

Candidates need 6-8 years of experience in brand management within the CPG industry.

What key skills are needed for this position?

Required skills include strategic thinking, analytical and creative problem-solving, P&L management, cross-functional collaboration, and the ability to toggle between high-level strategy and detailed analytics.

What is the salary or compensation for the Brand Manager position?

This information is not specified in the job description.

Is this role remote or does it require office work?

This information is not specified in the job description.

What makes a strong candidate for the Brand Manager role at OLLY?

A strong candidate is passionate about building brands in dynamic environments, excels at diving into data to generate actionable insights, is a strategic thinker and collaborative leader, and is hands-on in execution.

OLLY

Nutritional supplements for health and wellness

About OLLY

OLLY offers a variety of nutritional supplements aimed at improving overall well-being. Their product range includes gummies, softgels, capsules, and powders that target specific health needs such as sleep, mood, immunity, beauty, and general health. OLLY's products are designed to be convenient and enjoyable, making it easier for health-conscious consumers of all ages to incorporate essential nutrients into their daily routines. Unlike many competitors, OLLY operates on a direct-to-consumer model, selling products directly through their website, which allows them to enhance customer experience and build loyalty. Their goal is to provide high-quality, scientifically-backed supplements that help individuals improve their health in a simple and enjoyable manner.

San Francisco, CaliforniaHeadquarters

2013Year Founded

$642KTotal Funding

GROWTH_EQUITY_VCCompany Stage

Healthcare, Consumer GoodsIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Unlimited Paid Time Off

Paid Vacation

Paid Sick Leave

Paid Holidays

Parental Leave

Fertility Treatment Support

401(k) Retirement Plan

401(k) Company Match

Hybrid Work Options

Wellness Program

Free product

Risks

Increased competition in menopause supplements could impact OLLY's market share.

Legal challenges over melatonin mislabeling could harm OLLY's reputation and finances.

Consumer skepticism about nootropic ingredients may affect new cognitive health product sales.

Differentiation

OLLY offers a wide range of wellness products, including gummies, softgels, and powders.

The company focuses on science-backed formulations, enhancing trust and credibility with consumers.

OLLY's direct-to-consumer model allows control over customer experience and data collection.

Upsides

OLLY's entry into the menopause category addresses an underserved market with high demand.

The partnership with Roku offers innovative e-commerce opportunities through streaming platforms.

OLLY's focus on clean label products aligns with consumer demand for transparency and quality.

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