Airtable

Webinar Marketing Manager

Austin, Texas, United States

Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing & AdvertisingIndustries

Position Overview

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Airtable is the no-code app platform that empowers people closest to the work to accelerate their most critical business processes. More than 500,000 organizations, including 80% of the Fortune 100, rely on Airtable to transform how work gets done.

We’re looking for a strategic, detail-oriented Webinar Marketing Manager to build and scale a high-impact webinar program. In this role, you’ll work closely with senior campaign managers and cross-functional teams to develop engaging live and on-demand webinar experiences that drive demand, nurture leads, and support revenue goals.

Responsibilities

Program Strategy & Ownership

  • Partner with Senior Campaign Managers to design and execute a global webinar strategy aligned with marketing and business objectives.
  • Own and manage the global webinar editorial calendar, ensuring alignment across regions and departments.
  • Oversee the entire webinar lifecycle—from initial concept and planning through promotion, execution, follow-up, and performance analysis.
  • Collaborate with cross-functional teams including Education and Product Marketing to identify opportunities to repurpose content.

Content & Experience Management

  • Maintain a centralized webinar content library and create a robust on-demand experience to extend content value and minimize duplication.
  • Collaborate with the Lifecycle Marketing team to develop automated nurture tracks and webinar-specific lead flows that optimize conversion and engagement.
  • Find creative ways to repurpose webinar content into other formats such as blog posts, downloadable assets, or paid media to expand reach and value.

Execution & Promotion

  • Coordinate with peers to ensure timely and effective promotion and registration strategy, adhering to best practices and internal SLAs.
  • Develop and implement a customer-centric promotion strategy that enhances discoverability and participation across live and on-demand experiences.
  • Run live webinars as needed, ensuring flawless execution and a high-quality audience experience from start to finish.

Communication & Reporting

  • Serve as the primary point of contact for upcoming webinars, providing regular updates to sales, marketing, and other stakeholders.
  • Pull and analyze post-webinar performance data, sharing key metrics, insights, and follow-up actions with campaign teams and sales stakeholders.
  • Track on-demand engagement, and proactively recommend promotional strategies to extend content performance.

Innovation & Best Practices

  • Develop and maintain guidelines and best practices for webinar production and execution, with a focus on accessibility, and creative format experimentation.
  • Stay current on industry trends, evolving audience behaviors, and webinar technologies to inform future strategy.
  • Maintain and optimize use of the webinar platform(s), ensuring seamless integration with the broader marketing tech stack.

Cross-Functional Collaboration

  • Foster strong partnerships across marketing, sales, product, and operations to ensure alignment on webinar goals, messaging, and follow-through.
  • Educate internal stakeholders on webinar strategies and ensure consistent understanding of how webinars support the overall demand generation engine.

Requirements

  • A proven track record of at least 5+ years in demand generation or related marketing roles.
  • Demonstrated experience in planning, organizing, and executing successful webinars.
  • Proven ability to manage multiple projects and meet deadlines.
  • Excellent interpersonal and communication skills to work effectively with cross-functional teams.
  • Extensive experience with webinar programmes and email marketing.
  • Strategic thinker with project management experience.
  • Good relationship management skills to drive cross-departmental coordination on marketing campaigns.

Company Information

Airtable is an equal opportunity employer. We embrace diversity and strive to create a workplace where everyone has an equal opportunity to thrive.

Skills

Webinar Program Management
Content Strategy
Cross-functional Collaboration
Marketing Automation
Content Repurposing
Event Promotion
Performance Analysis

Airtable

SaaS platform for workflow and data management

About Airtable

Airtable offers a platform that merges spreadsheet and database functionalities, allowing users to manage workflows and data without advanced technical skills. The platform is adaptable for various uses, such as project management and customer relationship management, and enables users to visualize data in multiple formats. Operating on a subscription-based model, Airtable provides different pricing tiers to cater to a wide range of clients, from individuals to large organizations. The company's goal is to empower users to effectively manage their data and workflows, making software creation accessible to everyone.

San Francisco, CaliforniaHeadquarters
2012Year Founded
$1,315.7MTotal Funding
SERIES_FCompany Stage
Data & Analytics, Consumer Software, Enterprise SoftwareIndustries
501-1,000Employees

Benefits

We have your medical, dental, and vision insurance 100% covered (and your dependents covered at 80%)
High deductible health plan available with health savings account contribution
Complimentary One Medical membership for individuals and dependents
Monthly “Lifestyle Wallet” to use for benefits like personal fitness (e.g., gym memberships, fitness equipment, etc.) to pet care to nutrition coaching, and more.
Complimentary mental health support via Modern Health Family planning support (fertility, adoption, and surrogacy)
Flexible and generous time off and sick time benefits
16 weeks of parental leave
Annual Learning & Development wallet to support your career development
Emergency backup care for dependents
Access to financial planning and legal support

Risks

Competition from Notion and Coda threatens Airtable's market share.
AI advancements by competitors may outpace Airtable's innovations.
Reliance on third-party integrations poses potential strategic risks.

Differentiation

Airtable combines spreadsheet and database functionalities for custom app creation.
The platform offers a no-code solution, appealing to non-technical users.
Airtable's tiered pricing caters to a wide range of users and businesses.

Upsides

Growing demand for no-code platforms boosts Airtable's market potential.
Recent AI platform launch aligns with trends in AI-driven project management.
Airtable's integration with IBM enhances its collaborative tool offerings.

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