Marketing Manager

Only, Tennessee, United States

Apply with AI Apply

Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Education, Mental HealthIndustries

Requirements

The ideal candidate should possess 3–5 years of experience in marketing, preferably within behavioral health, higher education, or a mission-driven B2B organization, and experience supporting campaigns across the entire funnel, including email, social media, webinars, and content. Experience at an advertising agency, particularly with demand generation or webinar execution, is a plus.

Responsibilities

As the Marketing Manager, you will lead the execution of key marketing initiatives, including demand generation campaigns, content development, customer marketing programs, and Mantra’s webinar strategy, and you will create compelling marketing materials such as case studies and one-pagers. You will also develop targeted campaigns to move university stakeholders through the sales funnel, analyze marketing campaign performance, and continuously refine strategies to maximize engagement and impact, while collaborating with cross-functional teams to achieve overall marketing and business goals.

Skills

Demand Generation

Webinar Execution

Email Campaigns

Marketing Assets

Strategic Thinking

Campaign Development

Cross-Functional Collaboration

Abarca Health

Pharmacy Benefit Management services provider

About Abarca Health

Abarca Health provides Pharmacy Benefit Management (PBM) services, focusing on flexible and user-friendly solutions for health plans, employers, and government programs like Medicare and Medicaid. Its main product, the Darwin platform, allows clients to quickly implement and modify benefit designs while ensuring compliance with regulations. Abarca Health manages over $5.3 billion in drug spend and processes 100 million prescription claims annually, offering additional services like home delivery for prescriptions. The company's goal is to deliver exceptional service and innovative solutions in the PBM market.

Aventura, FloridaHeadquarters

2005Year Founded

VENTURE_UNKNOWNCompany Stage

HealthcareIndustries

501-1,000Employees