Nielsen

VP, SA&I Business Partner (Sales/Tech & Durables)

Chicago, Illinois, United States

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Market Research, Analytics & Insights, Media & Advertising, Consumer BehaviorIndustries

Requirements

The VP, SA&I Business Partner requires a Bachelor’s degree and at least 10 years of experience in sales and business development, with a strong understanding of Nielsen’s SA&I portfolio and a proven track record of driving revenue growth. Strong leadership and strategic thinking skills are essential, as is the ability to manage a sales pipeline and forecast revenue accurately. Excellent communication and presentation skills are also necessary, along with the ability to build strong client relationships and navigate complex sales processes.

Responsibilities

This role is responsible for overseeing the end-to-end sales process for NielsenIQ North America’s SA&I portfolio, including creating account-level strategies, prospecting, value creation, negotiating, and closing deals. The VP will manage a sales pipeline, accurately forecast revenue, identify new sales opportunities, articulate SA&I offerings, overcome objections, and create annual client strategies. They will also be accountable for representing all SA&I services, liaising internally with various teams, troubleshooting client concerns, and driving sales strategy while ensuring profitability and adherence to internal processes.

Skills

Sales Strategy
Account Management
Client Relationship
Negotiation
Pipeline Management
Forecasting
Value Proposition Articulation
Market Analysis
Cross-functional Collaboration

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters
1963Year Founded
$45.1MTotal Funding
ACQUISITIONCompany Stage
Data & Analytics, ConsultingIndustries
10,001+Employees

Benefits

Health Insurance
401(k) Retirement Plan
401(k) Company Match
Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.
Privacy regulations may impact Nielsen's data collection capabilities.
Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.
The Diverse Media Equity program elevates diverse-owned media companies' visibility.
Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.
Partnerships with P&G and NMSDC support diverse media representation.
Collaboration with TikTok improves digital audience measurement services.

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