Nielsen

VP, SA&I Business Partner (Sales/Tech & Durables)

Chicago, Illinois, United States

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Market Research, Analytics & Insights, Media & Advertising, Consumer BehaviorIndustries

Requirements

The ideal candidate should possess a Bachelor's degree and have at least 7 years of experience in sales, with a strong preference for experience in analytics or insights-related fields. Proven success in driving revenue growth and managing complex sales pipelines are essential, along with a deep understanding of client business strategy and the ability to articulate value propositions effectively. Strong negotiation and objection-handling skills are also required, as is familiarity with CRM tools and sales processes.

Responsibilities

As a VP, SA&I Business Partner, you will be accountable for overseeing the end-to-end sales process for NielsenIQ North America's Strategic Analytics & Insights portfolio, including Consumer Behavior & Insights, Innovation, Brand & Media, and Analytics & Activation solutions. This involves creating account-level strategies, managing a sales pipeline, forecasting revenue, identifying new opportunities, and developing annual client strategies. You will also be responsible for representing SA&I services, collaborating with internal teams, managing client concerns, and driving sales strategy while ensuring profitability guidelines are met.

Skills

Sales Strategy
Account Management
Client Relationship
Negotiation
Pipeline Management
Market Analysis
Value Proposition Articulation
Objection Handling
Cross-functional Collaboration

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters
1963Year Founded
$45.1MTotal Funding
ACQUISITIONCompany Stage
Data & Analytics, ConsultingIndustries
10,001+Employees

Benefits

Health Insurance
401(k) Retirement Plan
401(k) Company Match
Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.
Privacy regulations may impact Nielsen's data collection capabilities.
Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.
The Diverse Media Equity program elevates diverse-owned media companies' visibility.
Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.
Partnerships with P&G and NMSDC support diverse media representation.
Collaboration with TikTok improves digital audience measurement services.

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