VP, Audience Activation + Impact

Remote

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Advertising & MarketingIndustries

Requirements

Candidates should possess visionary leadership and strategic acumen with a focus on engagement, demonstrating a forward-looking perspective and the ability to anticipate industry shifts. They require strong business and financial acumen, including P&P&L management and resource allocation, coupled with transformative problem-solving skills in audience activation and expertise. Exceptional executive communication and influence are essential, along with organizational agility and change leadership capabilities. Furthermore, candidates need talent development and culture cultivation skills, specifically regarding audience activation specialists.

Responsibilities

The Vice President, Audience Activation & Impact will define and execute the strategic vision and roadmap for the department, ensuring its growth and innovation. They will lead, mentor, and inspire the Engagement Specialists team, fostering a high-performance culture and championing expertise in engagement. This role involves driving market-leading solutions across OOH, Audio, Sports Marketing & Sponsorships, Hyperlocal Community Engagement, and Experiential Activations, and contributing to broader organizational strategy and industry presence while ensuring alignment with overall agency goals.

Skills

Audience Activation

Engagement Strategy

Analytics

Emerging Technologies

Leadership

Innovation

Market Trends

Out-of-Home (OOH)

Digital & Broadcast Audio

Sports Marketing

Sponsorships

Hyperlocal Community Engagement

Experiential Activations

Barkley

Full-service marketing and advertising agency

About Barkley

Barkley is a marketing and advertising agency focused on creating modern brands that appeal to today's consumers. The agency works across various sectors, including consumer goods, finance, healthcare, non-profit, restaurant, retail, and travel, serving clients from large corporations to retail and hospitality brands. Barkley offers a wide range of marketing solutions, including advertising, communication, product innovation, media strategy, and talent management. By utilizing deep consumer insights, they develop campaigns that resonate with audiences and keep brands relevant. Their services include experience design, digital platform optimization, influencer activations, and creative campaign development, allowing them to support clients in achieving their business goals, whether launching new products or enhancing consumer engagement. Barkley's unique combination of creativity and data-driven insights sets them apart from competitors, ensuring they stay ahead of market trends.

Kansas City, MissouriHeadquarters

1964Year Founded

$5.1MTotal Funding

MERGERCompany Stage

Consulting, Consumer Software, Consumer GoodsIndustries

501-1,000Employees

Benefits

Health Insurance

Life Insurance

Unlimited Paid Time Off

401(k) Retirement Plan

Risks

Rapid acquisitions may lead to integration challenges and cultural clashes within Barkley.

The merger with OKRP could result in operational inefficiencies and client conflicts.

Investment from a Chicago firm may lead to strategic shifts disrupting current operations.

Differentiation

Barkley is one of the largest independent, employee-owned advertising agencies in the U.S.

The agency combines creativity with data-driven insights for modern consumer engagement.

Barkley's integrated marketing approach spans multiple industries, ensuring brand relevance.

Upsides

Barkley's acquisition of Adlucent enhances its performance media and MarTech capabilities.

The merger with OKRP creates one of the largest independent marketing firms in the U.S.

Barkley's focus on ESG aligns with growing consumer demand for sustainable brands.

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