VP, Audience Activation + Impact

Position Overview

• Location Type: Hybrid
• Job Type: Full-time
• Salary: Not Specified

This is an executive leadership role for a Vice President, Audience Activation & Impact at BarkleyOKRP. You will be responsible for defining and driving the overall vision, strategy, and operational excellence of the Audience Activation & Impact practice, which includes the Engagement Specialists team. The Vice President will champion innovation, cultivate top-tier talent, and ensure the delivery of market-leading solutions across Out-of-Home (OOH & DOOH), Audio (Broadcast & Digital), Sports Marketing & Sponsorships, Hyperlocal Community Engagement, and Experiential Activations. You will possess an authoritative understanding of the evolving engagement landscape, advanced analytics, and emerging technologies, applying this expertise to shape the agency's investment philosophy and capabilities in creating high-impact, targeted activations. This role demands exceptional leadership across the entire business, fostering deep integration with all agency disciplines to deliver transformative results for clients and drive significant agency growth through specialized engagement. You will be a key voice in the agency's leadership team, responsible for the overall performance and innovation within these specialized engagement channels and contributing to broader organizational strategy and industry presence.

Qualities for Success

• Visionary Leadership & Strategic Acumen (Engagement Focus): Possess a forward-looking perspective, capable of anticipating industry shifts and defining a clear, compelling vision for the future of audience activation and engagement. Translate broad market trends into actionable, innovative strategies that drive competitive advantage for clients and the agency within OOH, Audio, Sports, Hyperlocal, and Experiential domains.
• Business & Financial Acumen: Have a strong understanding of business principles, P&L management, and resource allocation specifically as it applies to building and scaling an engagement-focused practice. Make data-driven decisions that optimize profitability and drive sustainable growth for the department and agency.
• Transformational Problem-Solving (Activation Expertise): Excel at deconstructing highly complex, systemic challenges in reaching and engaging audiences and architecting elegant, scalable activation solutions. Foster a culture of innovation and empower teams to tackle ambitious goals in creating impactful, measurable engagement.
• Executive Communication & Influence: Be a masterful communicator and influencer, capable of inspiring confidence and aligning diverse stakeholders (including C-suite clients, executive peers, and industry leaders) around a shared vision for cutting-edge audience activation. Articulate complex engagement ideas with gravitas and clarity.
• Organizational Agility & Change Leadership: Navigate complex organizational structures and lead through significant change with resilience and strategic foresight, particularly in evolving the agency's capabilities in specialized engagement channels. Champion new ways of working and build high-performing, adaptable activation teams.
• Talent Development & Culture Cultivation (Engagement Specialists): Be a passionate and effective leader of leaders, dedicated to attracting, developing, and retaining top talent specializing in audience activation. Foster an inclusive, collaborative, and high-performance culture within your department and across the agency, championing expertise in engagement.

Responsibilities

• Define and execute the strategic vision and roadmap for the Audience Activation & Impact department, ensuring its growth, innovation, and alignment with overall agency goals and market opportunities in engagement.
• Lead, mentor, and inspire the Audience Activation & Impact team.