VP of Marketing
Achievers- Full Time
- Junior (1 to 2 years)
Candidates should have at least 8 years of experience in B2B SaaS product marketing, with a strong understanding of customer pain points and the ability to craft compelling narratives for C-level enterprise buyers. Experience in strategic planning, team management, and collaboration with executive leadership is essential.
The VP of Product Marketing will lead product messaging, sales enablement, and go-to-market launch strategies. They will craft the BetterUp platform narrative, manage annual strategic planning, and partner closely with various teams to educate sellers on product offerings. Additionally, they will build a customer intelligence function, oversee the creative design team, and develop a high-performing product marketing team.
Digital coaching for leadership and employee development
BetterUp provides professional coaching and personal development services primarily for businesses. Its main product is a digital platform that connects employees, managers, and executives with expert coaches. These coaches help individuals enhance their leadership skills, manage stress, and develop resilience and self-compassion. The platform uses insights and analytics to customize coaching programs to meet the specific needs of each organization, ensuring measurable improvements in employee performance and well-being. Unlike many competitors, BetterUp focuses on a subscription model, allowing companies to provide ongoing access to coaching resources for their employees. The goal of BetterUp is to significantly improve individual and team performance, resilience, and overall employee experience across various industries.