VP, Product Marketing

United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Consumer Software, Enterprise SoftwareIndustries

Requirements

Candidates should have at least 8 years of experience in B2B SaaS product marketing, with a strong understanding of customer pain points and the ability to craft compelling narratives for C-level enterprise buyers. Experience in strategic planning, team management, and collaboration with executive leadership is essential.

Responsibilities

The VP of Product Marketing will lead product messaging, sales enablement, and go-to-market launch strategies. They will craft the BetterUp platform narrative, manage annual strategic planning, and partner closely with various teams to educate sellers on product offerings. Additionally, they will build a customer intelligence function, oversee the creative design team, and develop a high-performing product marketing team.

Skills

B2B SaaS Product Marketing

Product Messaging

GTM Launch Strategy

Customer Pain Points

ICP

Jobs to be Done

Strategic Planning

Team Vision

Customer Intelligence

Creative Storytelling

Customer Proof Points

Sales Enablement

Field Enablement

Product Roadmap

C-level Buyer Personas

Creative Design

BetterUp

Digital coaching for leadership and employee development

About BetterUp

BetterUp provides professional coaching and personal development services primarily for businesses. Its main product is a digital platform that connects employees, managers, and executives with expert coaches. These coaches help individuals enhance their leadership skills, manage stress, and develop resilience and self-compassion. The platform uses insights and analytics to customize coaching programs to meet the specific needs of each organization, ensuring measurable improvements in employee performance and well-being. Unlike many competitors, BetterUp focuses on a subscription model, allowing companies to provide ongoing access to coaching resources for their employees. The goal of BetterUp is to significantly improve individual and team performance, resilience, and overall employee experience across various industries.

San Francisco, CaliforniaHeadquarters

2013Year Founded

$563.2MTotal Funding

SERIES_ECompany Stage

Data & Analytics, ConsultingIndustries

1,001-5,000Employees

Benefits

Medical, dental, & vision benefits

Flexible Time Off

Paid parental leave

Unlimited coaching

Wellness programs

Education & learning stipend

Volunteer days

Risks

Shift to in-office work increases burnout, potentially affecting BetterUp's client satisfaction.

High valuation post-pandemic may challenge BetterUp in maintaining growth and investor expectations.

Departure of key personnel like Katie Coupe could disrupt internal operations and talent management.

Differentiation

BetterUp is the inventor of virtual coaching, leading the mental health startup sector.

It offers the largest network of over 3,000 coaches in 46 languages worldwide.

BetterUp integrates AI technology to tailor coaching programs to individual and organizational needs.

Upsides

Growing demand for virtual coaching as hybrid work models become more prevalent.

Increased interest in workplace mental health solutions boosts BetterUp's market potential.

AI-driven analytics enhance personalized coaching, improving employee performance and well-being.

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