VP, Product Marketing
DataminrSalary not specified
- Full Time
- Senior (5 to 8 years)
$180,000 – $200,000Compensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Advertising, Consumer SoftwareIndustries
Requirements
The ideal candidate should possess a Bachelor's degree in Marketing, Business, or a related field, with a minimum of 10 years of experience in product marketing, preferably within the advertising technology or media industry. Strong leadership skills and experience managing and developing a team are essential, along with a deep understanding of go-to-market strategies and digital marketing principles.
Responsibilities
As the VP of Product Marketing, you will lead the development and execution of go-to-market strategies for Vistar Media’s product offerings, collaborating with cross-functional teams to ensure effective product positioning and market launch readiness. You will drive product adoption through training programs, content development, and customer education initiatives, while also owning product packaging, pricing, and feature positioning to maximize revenue and customer satisfaction. Furthermore, you will establish and track key performance indicators, provide insights on market trends, and influence product roadmaps, and oversee customer education efforts to equip clients with the necessary knowledge.
Skills
GTM strategy
Product positioning
Market launch
Content development
KPIs
Sales enablement
Market trends
Competitive landscape
Vistar Media
Digital out-of-home advertising platform
About Vistar Media
Vistar Media operates in the digital out-of-home (DOOH) advertising sector, connecting media owners with marketers who want to advertise their products. The platform includes a supply-side platform (SSP) for media owners to offer their digital advertising space and a demand-side platform (DSP) for marketers to purchase and manage these ad spaces. Vistar Media generates revenue by taking a commission on transactions made through its platform. What sets Vistar Media apart from competitors is its focus on automated, data-driven ad buying, allowing advertisers to target specific audiences effectively while still reaching a broad audience. The company aims to simplify the advertising process for both media owners and marketers, helping them adapt to the changing digital advertising landscape.
Key Metrics
New York City, New YorkHeadquarters
2011Year Founded
$31.1MTotal Funding
SERIES_BCompany Stage
Data & Analytics, Consumer SoftwareIndustries
201-500Employees