Job Description: Vice President of Product Marketing

Position Overview

• Location Type: Hybrid
• Job Type: Full-Time
• Salary: $180K - $200K

Vistar Media is seeking a Vice President of Product Marketing to lead the strategic development and execution of go-to-market (GTM) and adoption strategies for our diverse suite of products. This role will drive product adoption, shape customer education programs, and work closely with sales, product, and engineering teams to ensure that our products are positioned effectively in the market. It's a critical role in scaling Vistar Media’s marketing efforts as we continue to grow and innovate in the out-of-home advertising space.

Responsibilities

• Lead the end-to-end GTM strategy for Vistar Media’s product offerings, partnering with senior leadership to define and execute market-facing initiatives that align with business goals.
• Drive cross-functional alignment and collaboration with product, engineering, sales, customer success, and marketing teams to ensure effective product positioning and market launch readiness.
• Focus on expanding product adoption by developing and executing post-launch marketing strategies, including training programs, content development, and customer education initiatives.
• Own product packaging, pricing strategies, and feature positioning to maximize revenue opportunities and customer satisfaction.
• Lead and develop a growing product marketing team, providing mentorship and guidance to drive cohesive marketing efforts across product lines.
• Establish and track key performance indicators (KPIs) for product marketing campaigns and adoption programs, using data to refine strategies and improve outcomes.
• Work closely with the executive team to provide insights on customer needs, market trends, and competitive landscape, influencing product roadmaps and go-to-market planning.
• Collaborate with Sales and Marketing teams to ensure effective sales enablement tools and content are in place, ensuring seamless communication of product value to customers.
• Oversee customer education efforts (including Vistar Academy and other educational resources), ensuring clients are equipped with the knowledge and tools they need.

Requirements

Details are missing from the provided job description.

Company Information

• Company: Vistar Media
• Industry: Ad Tech, Out-of-Home (OOH) Advertising
• Description: Vistar Media is a global ad tech company and the world's largest digital out-of-home (DOOH) advertising marketplace. We offer technology designed to make buying and selling OOH media easier. We partner with major media owner networks and work with renowned global brands such as Nestlé, Porsche, Target, and Levi's.