Director, Customer Marketing

Position Overview

• Location Type: Not specified
• Job Type: Regular Full-Time
• Salary: Not specified

Versapay is seeking a strategic and visionary Director, Customer Marketing to lead its customer marketing function. This role is responsible for driving engagement, retention, and expansion across Versapay's customer base. Reporting to the CMO, the Director will develop and execute high-impact strategies to enhance customer satisfaction, promote adoption of new products, and maximize customer lifetime value.

About Versapay

Versapay's Accounts Receivable Efficiency Suite simplifies the invoice-to-cash process for growing businesses by automating invoicing, facilitating B2B payments, and streamlining cash application with AI. Versapay integrates natively with top ERPs and allows businesses to collect via a self-serve payment portal, collaborating with customers and teammates to resolve issues. Owned by Great Hill Partners, Versapay has employees across the U.S. and Canada, with offices in Atlanta and Miami. The company serves over 10,000 customers and facilitates over 110 million transactions and $170 billion in payments volume annually.

Versapay's Values

• We obsess over our customers.
• We help each other.
• We embrace diversity.
• We find better ways.
• We get things done.
• We own it.

Responsibilities

• Lead Customer Marketing Strategy: Define and execute a comprehensive customer marketing strategy aligned with business objectives, championing customer-centric initiatives.
• Drive Product Engagement: Partner with Product and Customer Success teams to develop and execute go-to-market strategies for new products, ensuring customer education and adoption through targeted campaigns and lifecycle communications.
• Customer Segmentation and Personalization: Leverage advanced segmentation and behavioral data to deliver personalized experiences and communications.
• Campaign Leadership: Oversee the planning, execution, and optimization of multi-channel campaigns, ensuring brand alignment and measurable outcomes.
• Cross-Sell and Upsell Strategy: Collaborate with Sales and Product teams to identify and execute opportunities for cross-selling and upselling through targeted campaigns.
• Customer Journey Optimization: Map and refine the customer journey to enhance engagement and retention through tailored messaging and experiences.
• Customer Insights and Feedback: Implement feedback loops and analytics to gather actionable insights and inform strategy.
• Retention and Advocacy Programs: Design and manage programs to foster loyalty, including referral programs, customer communities, and ambassador initiatives.
• Performance Measurement: Define KPIs and report on the effectiveness of customer marketing initiatives, using insights for continuous improvement.
• Team Leadership and Collaboration: Foster cross-functional collaboration with Product, Sales, Customer Success, and Marketing teams.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA or advanced degree preferred.
• 8+ years of experience in customer marketing, CRM, or lifecycle marketing, with at least 3 years in a leadership role.
• Proven success in driving engagement and adoption of newly launched products or features.
• Expertise in marketing automation, CRM platforms (Salesforce, HubSpot), and customer success tools (e.g., Gainsight).
• Strong analytical skills with a data-driven approach to decision-making.
• Exceptional communication and leadership skills.