Senior Product Manager - Platform & Strategic Initiatives
TeikametricsSalary not specified
- Full Time
- Senior (5 to 8 years)
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Advertising & MediaIndustries
Requirements
Candidates should possess 5+ years of experience in Product Management, ideally with a focus on platform or integration roles, along with a strong technical background and the ability to understand complex systems. A deep understanding of the digital advertising ecosystem, including various ad formats, platforms, channels, and their technical limitations is also required, as is experience working with marketing technology integrations and partner platforms.
Responsibilities
As a Product Manager, you will drive the vision and strategy for Vidmob’s platform ecosystem, collaborating with internal teams and external partners, defining and executing the platform roadmap, serving as the technical liaison for integration partners, and working directly with holding companies, brands, and vendors to understand their advertising needs and translate them into technical requirements. You will also navigate the complex advertising ecosystem, analyze market trends, and balance technical debt, feature development, and partnership needs to ensure long-term platform health, while defining success metrics for the platform and partner integrations.
Skills
Platform strategy
Technical roadmap
Partner integration
Specification development
Use case creation
Advertising ecosystem
Cross-team collaboration
Technical requirements translation
VidMob
Video content production and analytics platform
About VidMob
VidMob specializes in producing and analyzing video content for digital marketing. The company offers a platform that generates large volumes of video while also providing analytics to assess each video's performance. This helps clients, including major brands like Kraft Heinz and Neutrogena, understand which aspects of their videos are effective and which need improvement. VidMob stands out from competitors by automating the analysis of video content, making it easier for clients to optimize their marketing strategies and reduce costs. For example, Kraft Heinz experienced a 47% decrease in advertising costs after utilizing VidMob's insights. The company's goal is to enhance video marketing effectiveness for its clients through data-driven strategies.
Key Metrics
New York City, New YorkHeadquarters
2014Year Founded
$199.3MTotal Funding
SERIES_DCompany Stage
Data & Analytics, Consumer Software, EntertainmentIndustries
201-500Employees