VidMob

Product Manager

United States

Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Advertising & MediaIndustries

Position Overview

  • Location Type: Remote
  • Employment Type: Full-Time
  • Salary: Not Specified

Vidmob is the creative data company. Its scoring software and analytics have become an essential ingredient in the creative and media decisions of the world’s largest marketers and agencies, as they strive to drive business results through improved creative effectiveness. As the leader in creative data, Vidmob’s influence lies in its partnerships and integrations across the digital ad ecosystem, its dozens of proprietary models, and in operating the industry’s most robustly instrumented human-reinforcement learning model for creativity.

We are seeking a Product Manager to join our Platform team, focusing on building and scaling our integration capabilities with platform and channel partners. In this role, you will be instrumental in shaping our platform strategy, working closely with holding companies and brands to expand our reach, and driving the technical roadmap that enables seamless third-party integrations. Our Platform team is also responsible for all enterprise operational features and the means by which we process Creative Data.

Responsibilities

  • Drive the vision and strategy for Vidmob’s platform ecosystem, collaborating with internal teams and external partners.
  • Define, prioritize, and execute the platform roadmap, making strategic decisions about feature development based on business impact and technical feasibility.
  • Serve as the technical liaison for our integration partners, creating specifications, use cases, and examples that help partners understand and leverage our platform capabilities.
  • Work directly with holding companies, brands, and vendors to understand their advertising needs and translate them into technical requirements.
  • Navigate the complex advertising ecosystem, including various channels, formats, and platforms to identify integration opportunities.
  • Collaborate closely with engineering teams to ensure successful development and delivery of platform features.
  • Analyze market trends, competitive landscape, and emerging technologies in the advertising space to inform platform strategy.
  • Balance technical debt, feature development, and partnership needs to ensure long-term platform health.
  • Define success metrics for the platform and partner integrations, measuring adoption and performance.

Requirements

  • 5+ years of experience in Product Management, preferably in platform or integration roles.
  • Strong technical background with the ability to understand complex systems and communicate technical concepts to non-technical stakeholders.
  • Deep understanding of the digital advertising ecosystem, including different ad formats, platforms, channels, and their technical limitations.
  • Experience working with marketing technology integrations and partner platforms.
  • Demonstrated knowledge of advertising workflows, campaign management, and creative optimization processes.
  • Excellent prioritization skills with the ability to make difficult trade-offs based on business impact.
  • Strong communication and relationship-building skills.

Application Instructions

  • Not Specified (Please refer to Vidmob's career page for application instructions.)

Skills

Platform strategy
Technical roadmap
Partner integration
Specification development
Use case creation
Advertising ecosystem
Cross-team collaboration
Technical requirements translation

VidMob

Video content production and analytics platform

About VidMob

VidMob specializes in producing and analyzing video content for digital marketing. The company offers a platform that generates large volumes of video while also providing analytics to assess each video's performance. This helps clients, including major brands like Kraft Heinz and Neutrogena, understand which aspects of their videos are effective and which need improvement. VidMob stands out from competitors by automating the analysis of video content, making it easier for clients to optimize their marketing strategies and reduce costs. For example, Kraft Heinz experienced a 47% decrease in advertising costs after utilizing VidMob's insights. The company's goal is to enhance video marketing effectiveness for its clients through data-driven strategies.

New York City, New YorkHeadquarters
2014Year Founded
$199.3MTotal Funding
SERIES_DCompany Stage
Data & Analytics, Consumer Software, EntertainmentIndustries
201-500Employees

Benefits

Hybrid Work Options

Risks

Emerging creative analytics platforms could erode VidMob's market share.
Rapid AI evolution may render VidMob's offerings obsolete without continuous innovation.
Privacy regulations in the EU could impact VidMob's data collection capabilities.

Differentiation

VidMob uniquely combines AI analytics with a global network of expert creators.
Only company with certified creative marketing partner badge from all major digital platforms.
Offers pro bono creative services for non-profits through VidMob Gives initiative.

Upsides

Integration with Realeyes enhances audience engagement insights for effective ad campaigns.
Adobe After Effects plugin increases user adoption by offering insights within a popular tool.
AI-driven diversity tool appeals to brands focused on social responsibility.

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