VP of Marketing, Programming & Networks at Primary VC

New York, New York, United States

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$250,000 – $275,000Compensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Venture Capital, Technology, Healthcare, Fintech, Infrastructure, AIIndustries

Requirements

8–12+ years experience building networks, programs, or communities that drive business outcomes - ideally in venture, startups, media, or GTM leadership, with evidence of making networks compound
Exceptional taste, knowing what great looks like and having a strong sense of what resonates with sophisticated audiences (e.g., tone of a newsletter, guest list of a dinner), with experience curating elevated experiences and communities
Desire to build, as a doer who thrives with autonomy, connects dots across teams, and delivers with excellence, with a track-record of delivering content-rich, segmented programs that deliver real results
Deep relationship orientation, credible with senior operators and investors, and fluent in the language of startups
Strong systems mindset, skilled in thinking in terms of audience segmentation
Relationship-first operator and student of the startup game, perceived as a peer by founders, operators, engineers, enterprise buyers, and VCs, able to translate their needs into programs that matter
Not solely an "events person" or "marketer," but an operator who understands how networks compound, how VCs source deals, and how to build systems that scale

Responsibilities

Operationalize investor networks: Create systems, playbooks, and cadences that activate hundreds of relationships across segments like healthcare, fintech, infrastructure, and AI - turning connections into compounding networks that create deal flow, diligence, and referrals
Design and scale programming strategy: Build segment-specific experiences across programming, content, and community events (e.g., councils, dinners, masterclasses, newsletters) that reliably attract and engage high-quality target personas across each investment pod
Own brand & content: Lead Primary’s brand narrative, digital presence, and content franchises (podcasts, editorial, events) that position us as a trusted voice in the ecosystem
Lead tentpole events: Own the strategy and execution of our annual 2,000-person NYC Summit and other signature programs that serve as brand-defining moments and relationship accelerators for Primary
Build the network operating system: Develop the processes infrastructure to organize and scale engagement that turns our network into a measurable, compounding asset - CRM hygiene, coverage mapping, engagement tracking, and data capture
Drive measurable outcomes: Establish KPIs, reporting, and review cycles that inform iteration and demonstrate how programming drives access, engagement quality, and deal velocity; where relevant, build a sustainable sponsorship engine
Lead a lean, doer-heavy team: Manage a team of 2 and partner closely with investors and internal teams to deliver high-quality, on-brand execution that compounds over time

Skills

Marketing Strategy

Network Building

Event Management

Content Creation

Brand Management

Community Engagement

Programming Strategy

Investor Relations

Deal Sourcing

Digital Presence

Primary VC

Seed stage VC for SaaS, ecommerce

About Primary VC

Primary VC specializes in seed-stage investments, primarily targeting two sectors: enterprise software as a service (SaaS) and e-commerce. Their investment strategy is geographically focused on New York City, allowing them to leverage local market insights and opportunities. Unlike many other venture capital firms, Primary VC emphasizes early-stage funding, providing support and resources to startups in their initial phases of growth. The goal of Primary VC is to nurture and develop promising companies in their chosen sectors, helping them to scale and succeed in a competitive landscape.

New York City, New YorkHeadquarters

2015Year Founded

$2,742.6MTotal Funding

UNKNOWNCompany Stage

Venture Capital, Enterprise Software, Consumer GoodsIndustries

51-200Employees

Risks

High concentration in early-stage investments increases exposure to market volatility.

NYC focus may limit diversification and expose to regional economic downturns.

Increased competition in AI infrastructure could challenge Primary's portfolio companies.

Differentiation

Primary VC's Impact team outnumbers investors 2:1, focusing on operational support.

Primary's portfolio companies are 19x more likely to reach billion-dollar valuations.

Primary has a strong NYC focus but invests globally from pre-seed to Series A.

Upsides

Primary's companies are 2x more likely to raise a Series A.

Primary's focus on B2B SaaS and fintech aligns with growing market trends.

Primary's low-volume, high-conviction approach ensures dedicated resources for founders.

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