VP of Marketing Intelligence at Crypto.com

Singapore

Apply Now

Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Cryptocurrency, FinTechIndustries

Requirements

Proven operational track record in analytics and data science, with extensive experience in marketing measurement
Expertise in Attribution modelling (deterministic, probabilistic, MTA)
Expertise in Marketing mix modelling (MMM)
Expertise in AI / ML applications in marketing analytics
Expertise in Generative AI solutions for insights automation and customer growth strategies
Expertise in AppsFlyer, Databricks, Google Marketing Platform, AWS & Google BigQuery
Proficiency in SQL and Tableau
Strong background in data governance, compliance, and privacy frameworks
Excellent communicator able to simplify complex analytics and AI-driven insights into clear business recommendations
Experience in fast-growth industries such as mobile apps, gaming, fintech, or subscription models preferred

Responsibilities

Define and own the marketing intelligence roadmap
Build and lead a high-performing team of analysts, engineers, and data scientists
Partner with Growth, Data, Finance and Product Marketing leadership to enable data-driven decisions
Lead the design and deployment of multi-touch attribution (MTA) and probabilistic attribution approaches
Champion marketing mix modelling (MMM) to measure cross-channel ROI and incrementality
Advance predictive analytics for LTV, churn, and customer journey optimisation, leveraging AI-powered models for greater accuracy
Deploy AI and machine learning models for anomaly detection, predictive spend optimization, and customer segmentation
Introduce Generative AI (GenAI) solutions for automated campaign insights, dynamic customer journey clustering, and generating personalized marketing narratives and creative testing at scale
Build a culture of automation where insights flow seamlessly into marketing strategy and execution
Oversee marketing data pipelines and modelling powered by AppsFlyer, Databricks, Google Marketing Platform, and Google BigQuery; ensure strong data governance, quality, and compliance with GDPR, CCPA, ATT, and other privacy regulations
Develop and maintain high-impact dashboards in Tableau
Deliver regular insights that guide marketing investment and strategy, supported by automated reporting and GenAI-driven summaries for executives
Act as the bridge between advanced AI/ML outputs and marketing strategy, ensuring models directly influence spend and creativity

Skills

Key technologies and capabilities for this role

Multi-Touch AttributionMarketing Mix ModelingPredictive AnalyticsGenerative AIMachine LearningAnomaly DetectionCustomer SegmentationAppsFlyerDatabricksGoogle BigQueryGoogle Marketing PlatformData PipelinesData Governance

Questions & Answers

Common questions about this position

What are the key required skills for the VP of Marketing Intelligence role?

The role requires proven expertise in attribution modeling (deterministic, probabilistic, MTA), marketing mix modeling (MMM), AI/ML applications in marketing analytics, Generative AI solutions, AppsFlyer, Databricks, Google Marketing Platform, AWS & Google BigQuery, SQL, and Tableau, along with strong data governance knowledge.

What does the team structure look like for this position?

You will build and lead a high-performing team of analysts, engineers, and data scientists.

Is the salary or compensation specified for this role?

This information is not specified in the job description.

What is the work location or remote policy for this position?

This information is not specified in the job description.

What makes a strong candidate for this VP of Marketing Intelligence role?

A proven operator with deep analytics and data science expertise, hands-on experience working with marketing teams, and a track record in marketing measurement stands out.

Crypto.com

Cryptocurrency trading and financial services platform

About Crypto.com

Crypto.com provides a platform for trading and managing cryptocurrencies, catering to over 100 million customers worldwide. Users can buy, sell, and store various cryptocurrencies while benefiting from services like transaction processing and card issuance. The platform generates revenue primarily through transaction fees and premium services, ensuring a secure and user-friendly experience. What sets Crypto.com apart from its competitors is its strong focus on regulatory compliance, security, and privacy certifications, which builds trust among users. The company's goal is to accelerate cryptocurrency adoption, aiming to have 'Cryptocurrency in Every Wallet™' and to support builders and entrepreneurs in creating a more equitable digital ecosystem.

Central and Western District, Hong KongHeadquarters

2016Year Founded

$24.3MTotal Funding

SERIES_ACompany Stage

Fintech, Crypto & Web3Industries

5,001-10,000Employees

Benefits

Competitive compensation package.

Huge responsibilities from Day 1: Be the owner of your own learning curve. The possibilities are limitless and depend on you

International company and team

Risks

Regulatory challenges in South Korea could pose compliance risks.

Integration of traditional financial instruments may expose new regulatory risks.

Expansion into Dubai involves navigating complex regulatory landscapes.

Differentiation

Crypto.com offers the world's largest crypto card program with Visa.

The company integrates traditional finance with crypto through strategic acquisitions.

Crypto.com is a leader in regulatory compliance, security, and privacy certifications.

Upsides

Acquisition of Orion expands product offerings in the UAE's crypto-friendly environment.

Growing interest in crypto-based loyalty programs enhances Visa card offerings.

Eco-friendly blockchain solutions align with Crypto.com's sustainability goals.

Land your dream remote job 3x faster with AI

Try Jobo Free