VP of Marketing at Hatch

New York, New York, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

AI, SaaS, TechnologyIndustries

Requirements

7+ years in B2B SaaS marketing, with proven success in a sales-led motion
Experience owning demand gen and pipeline at the SMB, mid-market, and enterprise level
Strong event and community marketing background — done at scale
Clear, compelling communicator with a bias toward execution
Comfortable being in the field, talking to customers, testing narratives, and iterating fast
Deep bias for action, respect for storytelling, and relentless focus on revenue
Experience building (not managing agencies or playing it safe), knowing what great looks like, and ready to move fast

Responsibilities

Demand generation: Create programs that drive qualified pipeline and fuel outbound
Events: Own strategy and execution for events that convert — from intimate dinners to industry stages
Community: Build and scale a community that customers and prospects want to be part of
Messaging: Define and refine the story — and make sure the world hears it
Go-to-market alignment: Partner with sales leadership (BDR and AE teams) to make the entire GTM engine run faster and drive sales pipeline

Skills

Key technologies and capabilities for this role

Demand GenerationEvent MarketingCommunity BuildingB2B SaaS MarketingPipeline GenerationMessagingGTM AlignmentSales Partnership

Questions & Answers

Common questions about this position

What is the salary for the VP of Marketing role?

This information is not specified in the job description.

Is this a remote position or does it require in-office work?

The role is hybrid and located in NYC, requiring in-person work.

What experience and skills are required for this VP of Marketing position?

Candidates need 7+ years in B2B SaaS marketing with proven success in sales-led motions, experience owning demand gen and pipeline across SMB, mid-market, and enterprise, strong event and community marketing background at scale, clear communication with a bias toward execution, and comfort in the field talking to customers.

What is the company culture like at Hatch?

Hatch has a culture of builders focused on execution with no fluff, emphasizing speed, quality, a bias for action, respect for storytelling, and relentless focus on revenue.

What makes a strong candidate for this VP of Marketing role?

A strong candidate is someone who has built demand gen, events, and community programs at scale in B2B SaaS, thrives in a sales-led environment, moves fast without managing agencies, and has a track record of driving revenue pipeline.

Hatch

Develops technology for improving sleep quality

About Hatch

Hatch focuses on enhancing sleep quality through technology-driven devices suitable for all ages, from newborns to adults. Their main products, Hatch Rest and Hatch Restore, are designed to help families improve their sleep, and they have already assisted over half a million families. Hatch sells its products directly to consumers via its website and offers a subscription service that provides tailored sleep solutions, including personalized routines and exclusive content for better sleep hygiene. What sets Hatch apart from competitors is its emphasis on user-friendly technology that integrates easily into daily life, along with a 60-night money-back guarantee and a one-year warranty, which helps build customer trust. The company's goal is to make sleep easier and more effective for everyone.

Menlo Park, CaliforniaHeadquarters

2014Year Founded

$26.4MTotal Funding

SERIES_BCompany Stage

Consumer Software, Consumer GoodsIndustries

201-500Employees