[Remote] VP, Marketing & Market Development at Imprint

United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

15+ years of progressive leadership experience in B2B marketing, product management, business development market development
Bachelor’s degree in Engineering, Marketing, Business, or related field
Deep technology expertise combined with strong business acumen and strategic thinking
Proven ability to quickly understand and apply emerging technologies to business strategy
Demonstrated success driving brand growth, global expansion, and new market creation
Strong understanding of complex B2B customer journeys and ecosystem-driven markets
Proven ability to build and lead cross-functional teams that drive collaboration, innovation, and execution across the organization
Expertise in scaling marketing organizations through growth and transformation
Exceptional communication, leadership, and stakeholder influence skills
A global mindset with direct experience in international markets and distributed teams

Responsibilities

Develop and execute a comprehensive, scalable marketing strategy that accelerates business outcomes and elevates brand recognition globally
Oversee all facets of marketing including product, solutions, digital, and channel
Analyze emerging markets and technologies, develop market entry strategies, and establish strategic partnerships that unlock new growth
Drive external initiatives that connect technology vision to market opportunity, translating innovation into impact
Manage strategic alliances within the IoT ecosystem to expand market reach
Leverage market insights to shape strategy and go-to-market plans, partnering with Sales, Product Management, and Customer Success to ensure alignment across all ecosystem touchpoints
Design messaging and demand generation campaigns that connect enterprises and brands to Impinj ecosystem partners
Evangelize emerging technologies, trends, and use cases to position Impinj as a leader in our chosen market segments
Represent Impinj as a visible spokesperson at industry events, conferences, and media engagements to enhance thought leadership and brand influence

Skills

Imprint

Designs and manages co-branded credit card programs

About Imprint

Imprint designs and manages co-branded credit card programs for well-known American brands. By partnering with these brands, Imprint creates credit cards that attract modern consumers, aiming to enhance the value of their partners' customer relationships. The company focuses on increasing metrics such as average spending, shopping frequency, and annual sales for cardholders. Imprint's process is notably faster than traditional credit card issuers, allowing them to launch new programs in about three months instead of the typical 18 months. Additionally, Imprint prioritizes customer service, offering a premium experience to cardholders. The goal of Imprint is to provide brands with effective credit card solutions that drive customer loyalty and sales.

New York City, New YorkHeadquarters

2020Year Founded

$197.5MTotal Funding

SERIES_CCompany Stage

Fintech, Financial ServicesIndustries

51-200Employees

Benefits

Competitive compensation and equity packages

Leading configured work computers of your choice

Unlimited vacation policy

Fully covered, high-quality healthcare including fully covered dependent coverage

Additional health coverage includes access to One Medical and option to enroll in an FSA

16 weeks of paid parental leave for the primary caregiver and 8 weeks for all new parents

An understanding that successful remote work requires flexibility and an appreciation for asynchronous work

Access to industry leading technology across all of our business units — stemming from our philosophy that we should invest in resources for our team that foster innovation, optimization, and productivity

Limited edition Imprint Credit Card (no hard pull) for the first 100 team members only. Get 1.5% cash back on all purchases, plus additional perks

Risks

Increased competition from traditional issuers adopting fintech innovations.

Potential regulatory scrutiny could increase compliance costs for Imprint.

Economic downturns may reduce transaction volumes and Imprint's revenue.

Differentiation

Imprint launches co-branded credit card programs in just three months.

Imprint offers tailored rewards programs for each brand's specific needs.

Imprint provides 'white-glove treatment' customer service to all cardholders.

Upsides

Imprint raised $75M in Series C funding to fuel innovation.

Increased consumer interest in digital wallets boosts demand for Imprint's solutions.

Partnerships with traditional banks expand Imprint's co-branded card opportunities.

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