ZenBusiness

VP, Brand Marketing

Remote

Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing & AdvertisingIndustries

Requirements

The ideal candidate should possess dynamic, adaptable leadership skills with a proven ability to establish and develop dynamic teams in high-growth environments, along with experience managing and inspiring cross-functional teams and collaborating with senior leadership. They should be resourceful and able to balance brand needs, financial targets, and growth goals, demonstrating a tenacious mindset that is motivated by a challenge and comfortable with ambiguity.

Responsibilities

The Vice President, Brand Marketing will set the brand strategy, structure, operating process, systems, and optimal balance of internal and external resources required to support business goals, establish a brand roadmap with clear plans through 2026, and push the brand forward with best-in-class storytelling and experiences across the customer journey to support and drive awareness, acquisition, activation, and retention. They will also create a culture oriented around the customer and driven by insights.

Skills

Leadership
Team Building
Strategic Planning
Brand Strategy
Storytelling
Customer Experience
Cross-functional Collaboration
Creative Thinking
Results-Oriented
Adaptability
Resourcefulness
Ambiguity Management

ZenBusiness

Platform for business formation and compliance

About ZenBusiness

ZenBusiness helps entrepreneurs start, run, and grow their businesses by offering services like business formation, compliance management, and growth support. Their platform simplifies the process by assisting clients with choosing business structures, filing documents, and staying compliant with regulations. Unlike competitors, ZenBusiness provides a user-friendly experience and specialized support for diverse entrepreneurs, including women and people of color. The company's goal is to be a valuable resource for small business owners, allowing them to focus on their core activities while receiving expert assistance.

Key Metrics

Austin, TexasHeadquarters
2015Year Founded
$274MTotal Funding
LATE_VCCompany Stage
Consulting, Social ImpactIndustries
201-500Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Parental Leave
401(k) Retirement Plan
401(k) Company Match
Performance Bonus
Pet Insurance
Paid Holidays
Company Equity

Risks

Increased competition from LegalZoom and Incfile could impact market share.
Corporate Transparency Act may increase compliance costs for ZenBusiness and clients.
Economic downturns could reduce demand for business formation services.

Differentiation

ZenBusiness combines innovative technology with live human support for small businesses.
The platform offers a comprehensive suite of services for business formation and management.
ZenBusiness is a Public Benefit Corporation, emphasizing social impact and inclusivity.

Upsides

The rise in small business formations post-pandemic expands ZenBusiness's customer base.
Integration with Stripe enhances financial management for small businesses.
ZenBusiness's status as a PBC aligns with increasing ESG criteria importance.

Land your dream remote job 3x faster with AI