Senior Brand Strategy Director
FetchFull Time
Senior (5 to 8 years), Expert & Leadership (9+ years)
Chicago, Illinois, United States
Candidates must possess at least 8 years of experience in brand/communications strategy within a health agency or consultancy, specifically in biotech/pharma. A thorough understanding of audiences (patients and HCPs), media (including health publications), and comfort with regulated environments and MLR processes are essential. Demonstrated ability to use syndicated tools, research, social/digital analytics, and competitive intelligence for insights, along with excellent presentation and facilitation skills for senior stakeholders, is required. The role also demands comfort in a fast-paced agile environment and the ability to act as a self-starter.
The VP, Strategy Director will lead end-to-end strategy for key health clients, encompassing opportunity framing, research design, insight development, brand positioning, messaging, and omnichannel plans. Responsibilities include designing and synthesizing research across patient, caregiver, and HCP audiences, translating market dynamics into strategic viewpoints, and facilitating alignment workshops. The role involves partnering with account leadership, creative, medical, earned media, and measurement teams, while navigating regulated reviews. Additionally, the director will shape measurement frameworks, optimize campaigns in-market, and champion responsible AI use for insight mining and content development.
Develops marketing strategies for Microsoft
Working at Daniel J. Edelman Holdings offers a unique opportunity to be at the forefront of developing comprehensive marketing and communications strategies. This company’s focus on media relations, social media, data analytics, and influencer collaborations in partnership with a major industry player like Microsoft illustrates a strong alignment with technology and strategic growth. The environment encourages collaboration and innovation, allowing employees to hone their skills in a cutting-edge and dynamic sector.