[Remote] Director of Communications at Acorns

Remote

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Financial Technology, FintechIndustries

Requirements

Hands-on experience in a fast-paced, high-growth environment, with a proven ability to both execute and lead a communications strategy
Demonstrated experience managing a daily, high-volume inbound press office and executing proactive, Tier 1 media relations campaigns
Expertise in developing clear, compelling communications across multiple channels, including press releases, talking points, and strategic narratives
Experience building and leveraging customer stories/case studies to drive media coverage and support brand messaging

Responsibilities

Lead PR & Press Strategy: Develop and drive a breakthrough PR strategy that brings Acorns’ mission into money culture and accelerates business outcomes
Own the Press Office: Serve as the primary media point of contact, responding quickly and accurately, while constantly scanning culture and news cycles for openings
Drive Top-Tier Media Coverage: Lead proactive outreach and pitching to secure high-impact stories across financial, business, tech, and consumer media
Shape Core Narratives: Craft compelling brand, product, and executive narratives that differentiate Acorns and spotlight our mission, purpose, products, and people - including CEO storytelling
Lead Key Media Moments: Own communications for product launches, partnerships, announcements, and campaigns, ensuring originality, consistency, and cultural relevance
Build the Customer Story Engine: Identify, curate, and deploy powerful customer stories that highlight the real impact of Acorns on families
Oversee Agency Partners: Manage agency relationships, budgets, timelines, and KPIs to maximize creativity, efficiency, and ROI
Drive Product Communications: Translate complex product features into simple, compelling stories in collaboration with Product, Marketing, and Creative
Lead Crisis & Reputation Management: Maintain a robust crisis plan and serve as a key leader in protecting brand trust during sensitive moments

Skills

Key technologies and capabilities for this role

Earned MediaStorytellingPublic RelationsSocial MediaExecutive VisibilityCreative StrategyBrand NarrativeMedia RelationsInfluence BuildingCultural Storytelling

Questions & Answers

Common questions about this position

Is this position remote?

Yes, Acorns is a remote-first organization, offering the flexibility to work remotely while providing optional access to office space in Irvine, CA.

What are the company's core values?

Acorns' values include Lead With Heart, Make Bold Decisions, Always Build Trust, Never Stop Growing, and Find a way, guiding their mission to deliver financial wellness.

What key responsibilities does the Director of Communications role involve?

The role involves leading PR & Press Strategy, owning the Press Office, driving top-tier media coverage, shaping core narratives, leading key media moments, and building the customer story engine.

What kind of candidate is Acorns looking for in the Director of Communications?

They seek a builder, a creative strategist, and a cultural storyteller who sees communications as a force multiplier for mission, brand, and growth.

What is the salary or compensation for this role?

This information is not specified in the job description.

Acorns

Micro-investing platform for everyday users

About Acorns

Acorns simplifies investing for everyday people, particularly those new to investing or preferring a hands-off approach. Its main product is a micro-investing platform that allows users to invest spare change from everyday purchases. For instance, if a user buys a coffee for $2.50, Acorns rounds up the purchase to $3.00 and invests the $0.50 difference. This makes investing accessible for those without large sums to invest upfront. Acorns also offers retirement accounts, checking accounts, and educational resources to help users make informed financial decisions. Unlike many competitors, Acorns operates on a subscription model, charging users a monthly fee based on the level of service. The company also partners with brands to provide cashback rewards that are automatically invested into users' accounts. Acorns aims to make investing easy and accessible, helping clients grow their financial knowledge and wealth.

Irvine, CaliforniaHeadquarters

2012Year Founded

$491.2MTotal Funding

IPOCompany Stage

Fintech, Financial ServicesIndustries

501-1,000Employees

Benefits

Healthcare

401(k)

Equity

Competitive Compensation

Flexible Paid Time Off

Learning & Development

Wellness

Flexible Work Hours

Quarterly Team Outings

Personal Development Plans

Annual Compensation Reviews

Recognition

Risks

Increased BNPL usage among Gen Z may reduce their investment capacity with Acorns.

Unpredictable IPO market could affect Acorns' public offering plans and valuation.

Privacy concerns may hinder adoption of Acorns' payment solution for kids.

Differentiation

Acorns offers micro-investing by rounding up purchases to invest spare change.

Partnerships with Vanguard and BlackRock provide Acorns users access to diversified portfolios.

Acorns collaborates with financial experts like Suze Orman for trusted financial advice.

Upsides

Acorns plans to go public, potentially increasing its market presence and resources.

The 'great wealth transfer' could expand Acorns' user base among younger investors.

Collaboration with Google Wallet targets younger audiences, enhancing long-term customer retention.

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