Vice President, Product Management, Planning Applications at Nielsen

United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Media, AdvertisingIndustries

Requirements

8+ years of experience in technical product management
Deep technical knowledge of the advertising stack
Direct experience building linear, digital, cross-platform planning & measurement, DSP, SSP or ad server products
Experience with TV planners, cross-media planners and measurement solutions
Experience working with cross-channel measurement and planning systems across TV, CTV/OTT, and digital platforms
Experience building 0-to-1 products, leading client discovery, executing test and learn research and adjusting product build direction

Responsibilities

Define and lead the strategic vision for Nielsen Planning applications, aligning with company goals and market needs
Oversee the end-to-end product life cycle, from concept and development to launch and iteration
Prioritize the product roadmap, including a clear understanding of requirements, resources, execution timelines and P&L impact
Collaborate with cross-functional teams (engineering, data science, sales and marketing) to deliver cutting-edge solutions
Identify market trends, customer needs and competitive landscape to inform product strategy
Drive innovation in planning and ads measurement products, fostering a culture of collaboration and excellence
Lead stakeholder communication, including presenting product strategies and updates to executive leadership and key customers
Ensure products are launched on time and within budget, while meeting high-quality standards
Establish and track key performance indicators (KPIs) to measure the success and impact of the Nielsen Planning applications
Ensure efficient and effective product development processes, including agile methodologies and best practices

Skills

Product Management

Strategic Vision

Product Roadmap

P&L Management

Cross-Functional Collaboration

Market Analysis

Competitive Analysis

Innovation

Stakeholder Communication

KPI Tracking

Product Lifecycle

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters

1963Year Founded

$45.1MTotal Funding

ACQUISITIONCompany Stage

Data & Analytics, ConsultingIndustries

10,001+Employees

Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.

Privacy regulations may impact Nielsen's data collection capabilities.

Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.

The Diverse Media Equity program elevates diverse-owned media companies' visibility.

Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.

Partnerships with P&G and NMSDC support diverse media representation.

Collaboration with TikTok improves digital audience measurement services.

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