Vice President, Product Management, Planning Applications at Nielsen

United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Media, AdvertisingIndustries

Requirements

8+ years of experience in technical product management
Deep technical knowledge of the advertising stack
Direct experience building linear, digital, cross-platform planning & measurement, DSP, SSP or ad server products
Experience with TV planners, cross-media planners and measurement solutions
Experience working with cross-channel measurement and planning systems across TV, CTV/OTT, and digital platforms
Experience building 0-to-1 products, leading client discovery, executing test and learn research and adjusting product build direction

Responsibilities

Define and lead the strategic vision for Nielsen Planning applications, aligning with company goals and market needs
Oversee the end-to-end product life cycle, from concept and development to launch and iteration
Prioritize the product roadmap, including a clear understanding of requirements, resources, execution timelines and P&L impact
Collaborate with cross-functional teams (engineering, data science, sales and marketing) to deliver cutting-edge solutions
Identify market trends, customer needs and competitive landscape to inform product strategy
Drive innovation in planning and ads measurement products, fostering a culture of collaboration and excellence
Lead stakeholder communication, including presenting product strategies and updates to executive leadership and key customers
Ensure products are launched on time and within budget, while meeting high-quality standards
Establish and track key performance indicators (KPIs) to measure the success and impact of the Nielsen Planning applications
Ensure efficient and effective product development processes, including agile methodologies and best practices

Skills

Key technologies and capabilities for this role

Product ManagementStrategic VisionProduct RoadmapP&L ManagementCross-Functional CollaborationMarket AnalysisCompetitive AnalysisInnovationStakeholder CommunicationKPI TrackingProduct Lifecycle

Questions & Answers

Common questions about this position

What is the salary for this Vice President role?

This information is not specified in the job description.

Is this position remote or does it require office work?

This information is not specified in the job description.

What experience and skills are required for this VP Product Management role?

Candidates need 8+ years of technical product management experience, deep technical knowledge of the advertising stack, direct experience building planning and measurement products like linear, digital, cross-platform, DSP, SSP or ad servers, experience with TV and cross-media planners, cross-channel systems across TV, CTV/OTT, and digital, and building 0-to-1 products with client discovery and test-and-learn research.

What is the company culture like at Nielsen?

Nielsen fosters a dynamic, global workforce committed to capturing audience engagement, driving innovation, and promoting a culture of collaboration and excellence.

What makes a strong candidate for this VP Product Management position?

A strong candidate will have 8+ years in technical product management with hands-on experience building 0-to-1 planning and measurement products across TV, CTV/OTT, digital platforms, and the advertising stack, plus expertise in client discovery, test-and-learn research, and leading cross-functional teams.

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters

1963Year Founded

$45.1MTotal Funding

ACQUISITIONCompany Stage

Data & Analytics, ConsultingIndustries

10,001+Employees

Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.

Privacy regulations may impact Nielsen's data collection capabilities.

Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.

The Diverse Media Equity program elevates diverse-owned media companies' visibility.

Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.

Partnerships with P&G and NMSDC support diverse media representation.

Collaboration with TikTok improves digital audience measurement services.

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